Digital PR

Digital PR

Come and help us buy links!

If buying links excites you – click away, we don’t dance with black hat SEO. Although, if you are seriously working for one of those "award-winning" agencies that do… abandon ship and come here to fulfil your creative talent properly instead.

The Dark Horse Digital PR team creates campaigns that people can't ignore. Results matter and this team delivers real commercial benefits for our clients. A 90+ DA link from Yahoo is cool and we get those, but we do this to hit our client's goals support the whole of SEO work. And our work has only one goal in mind – improving bottom lines. This role is about being a shark, getting ideas out there to get your client's business growing and selling.

You'll get to learn from the best, fast track your career, and bring ideas that will be listened to, in addition to all the other usual benefit… it's not in the contract but team SEO will do the occasional team lunch or ice cream run in the middle of a hot workday.

Dark Horse has one aim… to build and scale the best agency SEO department in the county. That's not easy but you could be the next step to the team achieving just that. Apply now to learn from, and work side by side with, the nicest geeks you will ever meet.

What Do We Want Our Digital PR Exec To Do?

Reporting directly to the Lead Digital PR Manager and ultimately the Head of SEO, you'll be responsible for the success of a portfolio of accounts, and the day-to-day communication with their clients around campaigns. We need someone who will be a key player in the SEO team with your focus being on earning links and coverage for our clients that will result in a tangible benefit to client's Organic Search performance. 

Ultimately, you will employ any tactics and strategies that work in securing relevant, authoritative links (anything from top-tier publications to niche sites).

You can use your knowledge of trending topics and your creativity to generate lots of ideas through group brainstorming sessions and individual research. You'll be able to pick out the truly great ideas that have the best chance of maximising the return on our client's budgets.

You'll also get stuck into sales pitches and client meetings as the resident expert on digital PR and link building, and you'll help to create strategies that deliver great results in Organic Search. You'll do this through a variety of methods, such as:

  • Planning, production and promotion of digital PR campaigns
  • Monitoring & responding to journalist enquiries.
  • Reclaiming unlinked brand mentions
  • Blogger/journalist gifting 

There are a few things we expect in your experience, from knowledge to writing skills. Click the button to read a full description and to check whether you've got what it takes to make it!

Full Job Spec

The “Perks” of Being a Dark Horse

Look, we won't lie, we don't do pizza Fridays. What we do actually offer are things that matter a bit more, the things that make the hype of work-life balance more doable. 

You've got a hybrid role choice – meaning we spend part of the week in the office and part of it at home, enjoying the joys of working within the comforts of your own four walls. Flexitime is a thing. There are loads of holidays to enjoy, PLUS Bank Holidays (people screw you over by not making that clear). We love our little planet, so every month we plant trees in the Dark Forest on behalf of every team.