This is the front line to clients. Sales is the fluffer. Now clients want money and the good stuff. Whilst money is not everything, clients pay our wages, so we would like you to retain our clients and grow their spend. Get them to buy more. “Go large for an extra 80p?” You don’t get 5 stars on your badge without being able to spot an opportunity.
Comms. It’s a biggie for us. Can you think like the client? Jim and Margaret may not be that interested in Schema Markup so you need to be able to read the room. A decent knowledge of digital is all pretty useful. Ready for the challenge?