How to tell if your website content is sh*t or sh*t hot
Getting your website content right can be a tricky game; it's not just enough to have content on your site, it needs to be good. Actually, it needs to be better than good - it needs to be shit hot. But how do we define 'shit hot'?…
Dark Horse News
More wins for Dark Horse. Four new hires.
Dark Horse has been on a huge hiring run, with not one, not two but four recent hires joining the Dark Horse tribe. Welcome to the Thunderdome, Jack Avison (PPC Executive), Kate Glynn (Content Executive), Nina Raja (Paid Social Executive) and Beth Martin (Paid Social Executive). With new…
My first month in PR
Joining an experienced Digital PR team meant that I had plenty of resources to hand when learning about Digital PR. I have a background in journalism and languages and I wanted to put these into practise within the Digital PR industry. It was great to join a company…
Dark Horse News
When is an agency Premier League: Explaining Google Premier Partners
Had you even heard of Google Partner before you started looking for a Digital Agency? Probably not. Should it affect your decision to go with an agency? Probably not. The first thing that should affect your decision is will the agency put you first. Make sure the agency is looking…
Free data and insight sources for Digital PR campaigns
Free is a dirty word that gets us hot and bothered. Some Digital PR agencies would say that free data sources are shit submitted by self-serving scammers, saboteurs and screw-ups set to sink your SEO strategy. If that's you, then we just want to let you know that there are…
Visualising the Winter Olympics: How to present data for a successful Digital PR campaign
Data Journalism has often been purported to be a guaranteed way of getting your pitches picked by publications. Big numbers, small numbers it doesn't matter as long as they contribute the thinnest veneer of 'fact' to your pitches. So here we go, 4, 6, 6, 9, 12, 17, 19, 26,…
Dark Horse News
Dark Horse is a Google Premier Partner
Dark Horse is a PPC Google Premier Partner. We are in the top 3% of UK PPC agencies, thus gaining this status. The Paid team have worked incredibly hard to get this achievement; demonstrating our commitment to product expertise, driving client growth and ensuring our clients succeed with Google Ads.
How to use Reddit for Digital PR campaign magic
Open Reddit when you’re not used to it and you’ll be met with a wall of ugly text and pages of people arguing over The Last Jedi. It all looks the same, and daunting, which might be why it’s slept on by a lot of Digital PR experts and agencies, who prefer to find campaign inspiration on Twitter or Google Trends instead. Learn to work with it, however, and you’ve got an endless - and free - resource to help you with your Digital PR strategy.
How to spot LinkedIn bullshit from people who don't have a clue
LinkedIn. Once touted as a social media platform for professionals where you could share and find information, insight and expertise in almost any industry, has now become a cesspit of inspirational quotes, images and stories that no one is ever quite sure are real. So how do you spot the bullshit?
A beginner’s guide to Digital PR that isn’t stuck in 2011
Sorry to burst your bubble, but Digital PR is not as simple as making a pretty infographic for the media and getting a million £££ conversions from it. To get how it all works, we need to start at the very beginning. What is Digital PR? Where did it come from? How does Digital PR differ from traditional PR and how tightly is it tied to SEO? What does the average link building campaign look like?
Dark Horse News
'Tis the season for Google Ads seasonality adjustments
Fa la la la laaaa. Let's stop right there. It's not the most wonderful time of the year. It's October. But when it comes to PPC, this is the time of year to get your ducks in a row. The next quarter is the biggest season for e-comm businesses with…
Dark Horse News
Get lost in The Dark Forest
Dark Horse, is putting words into actions as it cultivates the Dark Forest. Dark Horse doesn't just say it supports offsetting carbon-emissions; it puts it into practise. We work with clients who also believe sustainability isn't just a bullshit bingo buzzword. It believes in what it is trying to…
Dark Horse News
Dark Horse agency appoints new Head of SEO and new Head of Marketing
Dark Horse has appointed Ionie Ince as its new Head of SEO to grow the agency's service offering, and Jennifer Szczepaniak Sloane as Head of Marketing to drive its marketing strategy. Ince will oversee the…
Nobody does it better: Moore beats out Connery and Craig to be named the best Bond
We love a good argument here at Dark Horse. We're very passionate people. Seriously, not a day goes by without a bit of good-natured back and forth. It's mostly about pretty standard stuff - which chocolate bar is best (it's Galaxy), which ice…
Dark Horse is now a Meta Business Partner
We are a Meta agency partner. Like you give a toss. We'd normally put our own Dark Horse spin on this announcement, but on this occasion, Dark Horse had to be reeled in a bit. Meta did not want us to write our own statement and gave us a bunch…
8 Pros and cons of using shopify for PPC and SEO campaigns
Shopify has seen substantial growth since its launch in 2006. It is one of the leading ecommerce platforms and continues to grow in popularity working with well-known brands such as Gymshark, Kylie, Polaroid, Huel, Lindt, and even more across their Shopify Plus platform. For fast-growing retailers like these, one of…
Clumsy finger kids: Poor ad placements lead to misclicks
Ever handed a device to your kids to get a couple of hours of peace and quiet? We're all guilty of it. But did you know that in doing so, those little fingers probably cost some advertisers out there a fortune on ad spend due to those sticky fingers? Sure,…
Stop flogging your products on porn sites: What shit PPC agencies get away with!
Do you know what your PPC agency is hiding? In our time here at Dark Horse, we've had some uncomfortable reading when delving into some of our client's accounts. We've found ads showing on porn sites, sites in Iraq, or even terrorist sites - some shocking PPC "strategies" that were…
Brand bidding – Waste of time or an important part of PPC?
Brand bidding in your PPC campaigns is a divisive topic. Should you bid on your branded terms? Should you bid on your competitor's brand terms? Brand bidding is a PPC strategy for bidding on search terms relating to your brand. For example, ecommerce platform Shopify makes bids on 'shopify' search…
Webinar: 7 signs your agency is taking the p**s
You trust your agency, right? Sure, they might not have not been in touch in a while and sure you have no idea how much money your business is currently making from PPC or SEO but isn't that normal? The short answer is no, no it is not. In this…
Dark Horse News
Webinar: 2020: A s**t year for marketing – what can we learn?
2020 we can probably all agree was well... pretty s**t. There's no mincing around with it, it was an extremely difficult time for many of us. Retailers and brands included. Now that we are well into 2021, it's good to reflect on events past. In February, we hosted our first-ever…
The iOS 14 update will not destroy your Paid Social campaigns
Ah ah ah - Permission Denied! Apples Tells Facebook You Need Permission to Track Activity Apple's recent iOS 14 update has changed the way user data is being shared with apps such as Facebook and many companies are worried how this might impact their social campaigns. The debate over…
What can we expect from Black Friday 2020?
Black Friday 2020 is finally here, and we're eager to see exactly how Covid-19 and two lockdowns will impact the shopping day of all shopping days. It's no secret that this year has been unlike any other: retailers are fighting to stay afloat whereas shoppers are carefully considering their purchasing…
Everything you need to know about structured data
SEO isn't just about keeping up with current algorithm changes, it's about preparing for the future and ensuring your website stands the test of time. Here our SEO manager, Tom Chapman, explains everything you need to know about structured data. Ask any SEO agency about their services…
Are we paying enough attention to Bing?
Although Bing hasn't quite reached the status of verb the way that Google has managed to do, this underrated search engine is an excellent way to tap into a new demographic of buyers. The Bing network is owned by corporate giant Microsoft, and one of the biggest benefits of this…
Balaclavas, Halifax Town and the City.
I'm sure we can all agree that being stuck in the middle of a global pandemic can get a little boring. Once the novelty of not having to hop on public transport to get to work has worn off and you've managed your local non-league club on Football Manager to…
How brands can leverage Instagram to boost revenue and not just vanity metrics
Have you been using social media platforms to promote your website content? Most businesses use at least one social site to boost their reach and drive more sales, but often they overlook the potential a well-structured campaign has to offer. Without a solid strategy, including constant analysis and practical approach,…
Dark Horse News
Stubbornness. Fight. Risk. Bring it on.
We have been busy applying the lockdown wanker mentality to the business. We didn't learn Japanese, but we did learn new skills and got the business fighting fit. We are certainly stronger for it and building momentum. A rare insight into what's been happening in the very secretive and exclusive…
Dark Horse News
Career levelling up: Changing lanes at 100mph
Nick joined team Dark Horse a month ago, during one of the most economically uncertain times. He's penned some of his thoughts on how the digital recruitment landscape is adapting to these unprecedented times, and how he's making the most of his new start. Leaving a role to start a…
Google My Business Update: New 'online' attributes can help you win a new stream of customers
Six years after its initial release, Google My Business (GMB) remains the trusted ally of local businesses. Google is notorious for making unannounced upgrades to their platforms - and the latest string of changes to GMB is no different. June 2020 updates have been implemented because of the surge in…
How has the coronavirus crisis impacted paid ads?
It's at the forefront of every newspaper, social media channel, blog, and dinnertime conversation across the globe. It's the topic that brought a new vocab such as Furlough, Epidemiology and Hancock. Alongside the personal impact we've all experienced thanks to restrictions or worse, the health crisis has introduced unchartered economic…
The one thing non-SEOs can do to boost their site
There are more than enough articles floating around with 'Expert tips and Tricks', or '10 things you must be doing to optimise your site'. But who really has the time to read all that, let alone consider compiling an SEO strategy that works? It's easy to find online resources for…
Ramblings of a writer
Reflecting on the last two weeks, there's a lot (maybe too much) to put into a blog about the shitstorm we're surviving as a society, and how I've had to roll with the punches of starting a brand new job in between it all. But before any of that -…
No one will read this.
What not to expect from a blog post. I haven't written this for you. I haven't written it for the people who clicked through from LinkedIn or are hurriedly flipping through the Dark Horse blog to check we're not a bunch of morons held together by a nice logo. The…
Making the case for bravery
5 PR risks that really paid off There are a lot of arguments for playing it safe - precedent makes it easier to predict success, you can protect your brand's public image, your shareholders won't shit themselves... But we think that sometimes there is serious value…
4 signs you might need an SEO agency
4 signs you might need an SEO agency SEO can often be absorbed into the day to day marketing efforts of a company. However, this isnât always the most beneficial use of your time. Whether your company has a dedicated in-house SEO Manager or it falls to the wayside and…