8 Pros and Cons of Using Shopify for PPC and SEO Campaigns
Shopify has seen substantial growth since its launch in 2006. It is one of the leading ecommerce platforms and continues to grow in popularity working with well-known brands such as Gymshark, Kylie, Polaroid, Huel, Lindt, and even more across their Shopify Plus platform. For fast-growing retailers like these, one of…
Clumsy Finger Kids: Poor Ad Placements Lead to Misclicks
Ever handed a device to your kids to get a couple of hours of peace and quiet? We're all guilty of it. But did you know that in doing so, those little fingers probably cost some advertisers out there a fortune on ad spend due to those sticky fingers? Sure,…
Stop Flogging Your Products on Porn Sites: What Shit PPC Agencies Get Away With!
Do you know what your PPC agency is hiding? In our time here at Dark Horse, we've had some uncomfortable reading when delving into some of our client's accounts. We've found ads showing on porn sites, sites in Iraq, or even terrorist sites - some shocking PPC "strategies" that were…
Brand Bidding – Waste of Time or an Important Part of PPC?
Brand bidding in your PPC campaigns is a divisive topic. Should you bid on your branded terms? Should you bid on your competitor's brand terms? Brand bidding is a PPC strategy for bidding on search terms relating to your brand. For example, ecommerce platform Shopify makes bids on 'shopify' search…
Webinar: 7 Signs Your Agency is Taking the P**s
You trust your agency, right? Sure, they might not have not been in touch in a while and sure you have no idea how much money your business is currently making from PPC or SEO but isn't that normal? The short answer is no, no it is not. In this…
Dark Horse News
Webinar: 2020: A s**t year for marketing – what can we learn?
2020 we can probably all agree was well... pretty s**t. There's no mincing around with it, it was an extremely difficult time for many of us. Retailers and brands included. Now that we are well into 2021, it's good to reflect on events past. In February, we hosted our first-ever…
The iOS 14 Update Will Not Destroy Your Paid Social Campaigns
Ah ah ah - Permission Denied! Apples Tells Facebook You Need Permission to Track Activity Apple's recent iOS 14 update has changed the way user data is being shared with apps such as Facebook and many companies are worried how this might impact their social campaigns. The debate over…
What can we expect from Black Friday 2020?
Black Friday 2020 is finally here, and we're eager to see exactly how Covid-19 and two lockdowns will impact the shopping day of all shopping days. It's no secret that this year has been unlike any other: retailers are fighting to stay afloat whereas shoppers are carefully considering their purchasing…
Everything you need to know about structured data
SEO isn't just about keeping up with current algorithm changes, it's about preparing for the future and ensuring your website stands the test of time. Here our SEO manager, Tom Chapman, explains everything you need to know about structured data. Ask any SEO agency about their services…
Are we paying enough attention to Bing?
Although Bing hasn't quite reached the status of verb the way that Google has managed to do, this underrated search engine is an excellent way to tap into a new demographic of buyers. The Bing network is owned by corporate giant Microsoft, and one of the biggest benefits of this…