What can we expect from Black Friday 2020?
Black Friday 2020 is finally here, and we're eager to see exactly how Covid-19 and two lockdowns will impact the shopping day of all shopping days. It's no secret that this year has been unlike any other: retailers are fighting to stay afloat whereas shoppers are carefully considering their purchasing…
Everything you need to know about structured data
SEO isn't just about keeping up with current algorithm changes, it's about preparing for the future and ensuring your website stands the test of time. Here our SEO manager, Tom Chapman, explains everything you need to know about structured data. Ask any SEO agency about their services…
Are we paying enough attention to Bing?
Although Bing hasn't quite reached the status of verb the way that Google has managed to do, this underrated search engine is an excellent way to tap into a new demographic of buyers. The Bing network is owned by corporate giant Microsoft, and one of the biggest benefits of this…
Balaclavas, Halifax Town, and the City.
I'm sure we can all agree that being stuck in the middle of a global pandemic can get a little boring. Once the novelty of not having to hop on public transport to get to work has worn off and you've managed your local non-league club on Football Manager to…
How brands can leverage Instagram to boost revenue and not just vanity metrics
Have you been using social media platforms to promote your website content? Most businesses use at least one social site to boost their reach and drive more sales, but often they overlook the potential a well-structured campaign has to offer. Without a solid strategy, including constant analysis and practical approach,…
Dark Horse News
Stubbornness. Fight. Risk. Bring it on.
We have been busy applying the lockdown wanker mentality to the business. We didn't learn Japanese, but we did learn new skills and got the business fighting fit. We are certainly stronger for it and building momentum. A rare insight into what's been happening in the very secretive and exclusive…
Dark Horse News
Career levelling up: changing lanes at 100mph
Nick joined team Dark Horse a month ago, during one of the most economically uncertain times. He's penned some of his thoughts on how the digital recruitment landscape is adapting to these unprecedented times, and how he's making the most of his new start. Leaving a role to start a…
Google My Business Update: New 'online' attributes can help you win a new stream of customers
Six years after its initial release, Google My Business (GMB) remains the trusted ally of local businesses. Google is notorious for making unannounced upgrades to their platforms - and the latest string of changes to GMB is no different. June 2020 updates have been implemented because of the surge in…
How has the coronavirus crisis impacted paid ads?
It's at the forefront of every newspaper, social media channel, blog, and dinnertime conversation across the globe. It's the topic that brought a new vocab such as Furlough, Epidemiology and Hancock. Alongside the personal impact we've all experienced thanks to restrictions or worse, the health crisis has introduced unchartered economic…
The One Thing Non-SEOs Can Do To Boost Their Site
There are more than enough articles floating around with 'Expert tips and Tricks', or '10 things you must be doing to optimise your site'. But who really has the time to read all that, let alone consider compiling an SEO strategy that works? It's easy to find online resources for…