Element Games – PPC
Element Games are the largest independent table top gaming retailers in the country. A reseller of Games Workshop products, Element Games' inventory also includes paints, scenery, board games, card games and a variety of little miniature figures.
We took the account over from a large PPC agency, employing over 50 staff. They were not making regular changes and just banking EG's money.
Total leads
A glance at how we did it...
Understood and researched converting customer profiles and reallocated budget across search engines
Followed this up with demographic bidding adjustments, only showing ads to those most likely to convert.
Understanding search impression share in an expensive CPC industry through focusing on quality score & ad copy.
OUR PROVEN TRACK RECORD
9.5X increase in leads volume in 9 months