Element Games - PPC

Element Games - PPC

151% increase in paid revenue in 8 months

Element Games is the largest independent tabletop gaming retailer in the country. A reseller of Games Workshop products, Element Games' inventory also includes paints, scenery, board games, card games and a variety of little miniature figures.

We took the account over from a large PPC agency, employing over 50 staff. They were not making regular changes and just banking EG's money.

Total leads

A glance at how we did it...

Understood and researched converting customer profiles and reallocated budget across search engines.

Followed this up with demographic bidding adjustments, only showing ads to those most likely to convert.

Understanding search impression share in an expensive CPC industry through focusing on quality score and ad copy.


Retirement Professionals - PPC