A glance at how we did it...
With no pre-existing data, we created Search and Shopping campaigns from scratch. Within a short time frame, we heavily reduced their reliance on 3rd party marketplaces such as Amazon.
With conversions and revenue on the rise, our work had a compound effect on their business, lowering the cost of sale and making a big impact on their bottom line.
Understanding search impression share in an expensive CPC industry through focusing on quality score & ad copy.