YoY increase in leads & traffic
A glance at how we did it...
Knowing that the office location pages were key to generating organic traffic, we optimised the existing written copy and produced more for the pages where it was missing.
We produced FAQ-style articles that answered key customer questions we had identified relating to virtual offices to increase Google's perceived 'topical authority' of the website.
We built links from relevant local and regional third party websites to target location pages to help outrank Virtual Headquarters' competition there.