Paid Social Agency Manchester

We don’t shy away from blunt, harsh truths here: a Paid Social agency will bring a level of expertise, scalability, objectivity and cost-effectiveness that an in-house team just won’t match. We have economies of scale, meaning we can optimise campaigns at a lower cost than you can in-house. We help you get the most out of your budget and deliver better results.

No freelancer will be well-versed across all social channels. If they are, they will charge £1000 a day so if you are not paying that – question it. We have a team of experts who know the ins and outs of Paid Social marketing across Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest and Reddit, capitalising on each platform’s unique features and targeting options to reach your audience. We also have the resources and infrastructure to handle large and complex campaigns, so we can scale with you. We’re in it for the long run.

Success looks different from one social channel to the next and largely depends on the type of campaign and its objective, but we judge the effectiveness of our strategies on measures like:

• Click-through rate: How many people who see your ad actually click on it? The higher the CTR, the more relevant and appealing the ad will be to your audience
• Conversion rate: A click isn’t enough. We know you want them to take action, make a purchase, fill in an enquiry, sign up to a newsletter
• Cost per acquisition: Our aim is to give you the best return on investment possible. We track how much it costs to acquire a new customer or lead from a campaign, so we can keep our channel profitable and impact your bottom line
• Reach: Reach is the number of people who saw your ad. Some may call it a vanity metric, but it helps to contextualise CTR
• Engagement Rate: If people aren’t clicking, liking, sharing or otherwise engaging with an ad, we need to know and amend the strategy from there
• Audience Insights: Sometimes social media platforms throw us a bone and provide insights into the audience your ad reached. We’re talking demographic, interests and behavioural insights. We can cross-reference this with your target audience to ensure we’re reaching the right people with the right content

When we partner with you, we have one objective in mind: to support you towards your long-term goals. That’s why our contracts are bespoke to each client, so we can align on how to meet those objectives together, what level of support you need, and a timeline for achieving those results. Speak to us directly and we can discuss a partnership that works for you. 

You’ll have taken the first step towards Paid Social success!

• Kick-off call: We start by having an onboarding call to introduce you to the full team, fill you in on our ways of working, align on your business objectives and agree on preferred ways of communication
• Tracking: If we’ve agreed to implement any tracking, we get right to it
• Strategy: Our Paid Social team start to build your campaign, sharing their strategy
• Execution: This is when the magic begins. We draft copy and provide previews of your ads for sign-off
• Optimisation: Following the launch, we collect data to optimise and adapt our content for maximum performance
• Monthly reporting: Each month, we send out a report that’s bespoke to you and shows progress vs your KPIs

We don’t rely on account managers at Dark Horse. Instead, you have direct access to the relevant person working on your Paid Social accounts – no middleman. If you have a question, you can reach out directly to the individual looking after your account. Just email or call anytime between 9 and 5 and they’ll get back to you directly.

We love a good e-comm site. From luxury jewellery sellers to fashion retailers to specialist food providers, we’ve worked across a wide range of retail clients and grown their social presence. TikTok-made-me-buy-it level stuff.

Absolutely. Your Paid and Organic Social strategies should be aligned, capitalising on the strength of each medium, so we always strive to coordinate with your in-house team. If they can support with asset creation too, that’s even better.

Every good marketer knows that a unified marketing strategy is key to success. That’s why we offer the full spectrum of Paid Social, PPC and SEO services, so we can coordinate our efforts internally to make the most impact. PPC and Paid Social provide quick results and generate data, while SEO works on building the longevity of your site through organic means. They use the keyword data from paid channels to inform their strategy, targeting queries that drive traffic and convert. Paid and earned go hand in hand. 

We might be Manchester born and bred, but that doesn’t mean you have to be too. We work with clients based up and down the UK, and internationally too. As long as you’re in need of exceptional Paid Social services, our door (or rather our Teams) is always open.

We don’t use reports as an opportunity to toot our own horn or cover up missed opportunities with technical jargon and vanity metrics. Every report you get is bespoke to you. We report on metrics that matter to your business based on our agreed KPIs and provide context for those results. We’re also happy to jump on a call and run through the report, and even offer weekly catch-up calls with a 7-day dash if required. Whatever you need, we deliver.