Ink Splatter
Background Texture

Sam Cobden

Banner Rip
Banner Sub Image

Knowledgeable and determined to create a positive impact for clients, Sam is dedicated to push the boundaries of Digital PR.

Background Texture

After graduating from the University of Central Lancashire in 2018 with an MA in Film and Media, Sam started her Digital Marketing journey as an in-house Copywriter for an e-Learning SME. Recognising the positive impact that link building could have on organic search in a niche industry, she developed a Digital PR process from scratch, leveraging in-house expertise and content to secure coverage.

Realising that Digital PR was definitely the way forward, Sam went all in and joined the Dark Horse Digital PR team in January 2021. Today she uses her experience to win highly relevant links for clients in a number of verticals. Her industry experience includes Health and Safety, Interior Design, DIY, Property, Auto Trade, Fitness and Wellbeing, Outdoor Country Clothing, Second Hand Fashion, Luxury Jewellery and Watches and more.

Background Texture


  • MA by Research in Film and Media Studies – University of Central Lancashire
  • 1:1 BA Honours in Film and Media Studies – University of Central Lancashire
  • Content Marketing Certification – Hubspot Academy
  • Social Media Certification – Hubspot Academy
  • NVQ Level 2 in Football Coaching
Background Texture


May 24, 2022, Sara worked with Samantha on the same team

Head of SEO and Venn Digital

Sam is an amazing Digital PR expert! Whilst working at Dark Horse, we often collaborated between the Content and Digital PR departments, Sam always had brilliant ideas, was quick to provide us with data and copy needed to turn into posts ready for DPR, and has helped our content team with extra writing on more than once occasion. Sam has a knack for finding buzzworthy topics and as a bonus she’s a great writer! Most of all, she’s a wonderful person to be around and would be a treasure in any team.

Sara Kavanagh

April 4, 2019, Fidelma worked with Samantha on the same team

Talent Acquisition Manager at Codec Ireland

Sam is both bright and eager! She is a breath of fresh air to work with on projects.

Sam’s creativity and flair for originality is a huge asset. I worked with Sam on various projects and she continually pushes the boundaries, brings new ideas to the fore and most importantly is a professional at all times. I was particularly impressed by Sam’s ability to bring people together.

Sam takes initiative and works quickly and effectively. Her ability to write, design, communicate and influence is excellent.

Fidelma Wallace

Content by Sam

Rip Shape

Other things we do


Digital Audit

There is no room for mediocrity in the future. We will forensically retire your incumbent agency. Piece by ickle piece individually wrapped in powerpoint slides.

Learn More

Paid Social

They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.

Learn More
seo manchester

SEO Service

The only thing you will get from page 3 is going blind. Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"

Learn More

PPC Service

PPC results to make you cry tears of joy. PPC results to make your competition cry. Period. Make a Martini out of them.

Learn More