Rise to the occasion
Rise Fibre are an independent internet service provider, looking to win over new customers and take on the Goliaths in the industry. They reached out to Dark Horse looking to activate Paid Social as a channel, and in time take over their PPC activity from their incumbent agency.
The target? Build Paid Social up from scratch, with a target CPA of £120.
The first priority was building a solid foundation. Dark Horse worked closely with Rise Fibre to define the targeting requirements, segmenting audiences by postcode to ensure campaigns could be tailored to each serviceable area.
At the same time, Dark Horse carried out a full review of the website and pixel implementation, mapping the entire customer journey so they could accurately track every step from ad click through to conversion. This enabled them to identify key drop-off points within the funnel and work with Rise Fibre on website optimisations to reduce drop off and improve conversion rates.
Once the user journey was fully mapped, Dark Horse built a campaign structure that aligned to each stage of the funnel. They tested different creative approaches to identify which assets drove the highest volume of postcode checks, while also creating segmented campaigns optimised for different custom conversion events to maximise performance throughout the journey.
With this robust structure in place, and after several months of successfully scaling while consistently achieving our CPA targets, they continued to expand the account. Within the account today the strategy includes location-specific campaigns, tailored pricing and network offers, and campaigns optimised for each stage of the customer journey.
The £120 CPA target? Smashed, with a consistent CPA of £98 achieved.
On the PPC front, the Dark Horse team had the task of moving spend from a legacy account and growing a new one almost from scratch. As well as the move, Rise Fibre wanted to increase budgets. In the ten month period since Dark Horse began their work, spend increased 48%, the target action of postcode checks increased 129%, with the cost per postcode check dropped by 35%.
£98
CPA achieved
94%
increased in postcode checks
92%
increase in purchases
Celtic SMR supply veterinary and healthcare equipment across the UK and Ireland. They wanted to reach new customers online, but paid search was completely new territory. They needed transparency, measurable ROI, and a PPC agency that could explain digital marketing strategy in plain English.
77%
increase in Conversions
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
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