LinkedIn advertising agency
Make ’em pay
Of all the social media platforms out there, LinkedIn is the hardest to crack. No one can seem to agree on its purpose beyond one point: it’s for professionals – and what “professional” actually means is questionable with wannabe influencers and life coaches running rampant. They’re spouting so much nonsense that we can’t blame anyone for giving up, but a good LinkedIn advertising agency knows how to cut through the noise.
Whether you’re selling a product or service, looking to learn from real experts, or simply growing your own presence, reaching the right audience with paid LinkedIn ads is essential. You just need the right team to guide you through the endless dark alleys. Dark Horse’s Paid Social experts can help.
What is Linkedin advertising?
Why are we still pretending that LinkedIn advertising doesn’t matter?! We’re not. No one is. Even the authors of those posts. LinkedIn is the hardest social media platform to crack. No one can agree on its purpose beyond one point: it’s for professionals – and what ‘professional’ actually means is questionable with wannabe influencers and life coaches running rampant.
LinkedIn paid advertising gets results. That’s why it matters. LinkedIn ads share expertise, encourage conversations, and sell products or services to the people using the platform. LinkedIn ads are a stellar B2B tool, as they can be tailored to the exact people who’d be interested in your product or service, including CEOs, Finance Officers, Marketing Execs, and more. This is where LinkedIn stands out and offers something unique.
Unpopular opinion: there’s so much nonsense spouted on LI that we can’t blame anyone for giving up. But a good LinkedIn advertising agency knows how to cut through the noise. Dark Horse’s Paid Social experts will guide you through the bilge, so you can reach the right audience, grow your brand, and make money. Stacks of it.
Our LinkedIn advertising services
Our LinkedIn advertising process
No need to comment TEMPLATE below to get the lowdown. We’re about graft not grift. Here’s how our LinkedIn ads services work:
- Audit: it all starts with an audit. Not a pre-6am gym session. We dig into your Paid Social activity to see whether LinkedIn is the right strategy for you. If another platform would be better, we’ll let you know – we do all the rest too
- Onboarding: once you’ve signed on the dotted line, our LinkedIn advertising experts will spend time getting to know your brand, your goals, your audience, and the metrics that matter to you. We’ll then draw up a strategy that will put your competition to shame
- Creative production: we then get to work creating ads your audience can’t miss, using compelling copy, eye-catching visuals, and in-feed personalisation
- Campaign optimisation: publishing an ad is only the start. We test variations, refine audience targeting, and optimise spend to make sure your ads reach the profiles with the purse strings
- Reporting: our LinkedIn advertising experts will keep you updated every step of the way, with detailed reports focusing on the metrics you care about
Review and refine: algorithms evolve and new features launch as sure as influencers hustle. We constantly review and refine our strategies to make sure your ads continue to deliver a return. We don’t rest on our laurels, even when the results are coming in, thick and fast
Audience targeting
Get your ads seen by the right people, including those on the cusp of being won over. We refine audiences by job title, seniority, industry, skill/experience level, and even company growth rate. In-feed ad personalisation goes even further, tailoring ads to target specialised audiences. Our LinkedIn advertising experts will find your people and help you face off the competition.
Spend management
Know your goals. Know your budget. Know your campaign duration. Need a hand? That’s what a LinkedIn paid advertising agency is for. Whether you’re promoting an event or running a limited offer, getting spend right is crucial to elevating your ads above the nonsense. In a world where people choose likes and reactions over value, the real treasure is finding people looking for your expertise. Put your money where your mouth is and make sure they find you.
Creative production
Wake up at 5am. Cold shower. Strategise. Create. Test. Optimise. Repeat. Whether you need text ads, video ads, carousel ads, event ads, conversation ads, or something else, we create different variations to see what resonates with your audience to refine your focus and maximise your spend. From Document Ads to in-feed personalisation, we test every new feature, so you can focus on the day-to-day, while we create paid LinkedIn ads that get results. Ker-ching.
LinkedIn ads management
LinkedIn Campaign Manager is where it all happens; ads are created, grouped and managed; impressions, clicks, CTR, and spend are reviewed and optimised. As your LinkedIn ads management agency, we’ll provide detailed monthly reports into the metrics that matter most to you.
Why choose Dark Horse as your LinkedIn ads agency?
Trust is earned, not given – especially on LinkedIn where there are a lot of people who can see through bluster. The people shouting at the top of their lungs aren’t as trustworthy as they seem, and they aren’t afraid to put the pressure on when they sniff a whiff of your money. Charlatans. Dark Horse will protect your bottom line, with LinkedIn ads done right.
- Data-driven – We shine floodlights on the data, so every decision is transparent and numbers-driven. This means we can identify and respond to trends as they emerge. We’re focused on results and getting the return you want; expect honesty and visibility at every turn.
- Elite knowledge – Our LinkedIn advertising agency only employs savvy, clued-up experts, who’ll connect you to your audience without any back alley deals. Death to mediocrity.
- No nonsense –
This might offend some people, butwe’re based up north, we say it how it is. Our LinkedIn ads services help you sweep aside the time wasters and break through the army of stooges in their cheap suits. Ignore the crap. - Integrity – There are enough false claims and fabrications on LI itself; don’t fall for that from your LinkedIn ads agency too. Self-righteousness, sob stories, and heartwarming anecdotes aren’t our thing. Cut us open and we bleed integrity, not 5am espressos.
The experts
Matt Hurst
Head of Paid Social
Strategic and talented paid social specialist with extensive knowledge of advertising and achieving commercial success.
Alex Johnson
Paid Social Manager
Paid Social specialist with extensive knowledge across multi market industries and utilisation of the latest industry trends.
Rohan Olumuyiwa
Paid Social Executive
With 3 years’ experience in Digital Marketing already under his belt, our newest addition to the Paid Social team is eager to make his mark.
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PPC Service
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PPC results to make your competition cry. Period. Make a Martini out of them.
Nobody Everybody talks about this, but…
What types of LinkedIn ads can you create?
Choosing the right ad type is crucial for a successful LinkedIn advertising campaign. Pick the wrong one and your audience won’t even care. It’ll be lost along with the rest of the noise. That’s money down the drain, and no business can afford that. Ad types we create include:
- Document Ads
- InMail
- LinkedIn carousel ads
- LinkedIn conversation ads
- LinkedIn text ads
- LinkedIn video ads
- LinkedIn event ads
- And many more
How do I know if I could benefit from LinkedIn advertising services?
If your target audience is on LinkedIn, your ads should be too. If you’re selling your product or service to decision makers by job title, seniority, industry, or company size, LinkedIn advertising is the answer. The platform might be full of absolute weapons, but LinkedIn paid advertising is a pretty valuable one.
Is LinkedIn paid advertising worth it?
The typical cost per click (CPC) of LinkedIn advertising is higher than for Meta platforms, but the precision targeting LinkedIn allows means there’s less waste. For B2B companies with a decent average deal value, the ROI of LinkedIn ads makes sense; 98% of Fortune 500 CEOs are on LinkedIn, so we’d say that makes it worth it…
How do you measure the performance of LinkedIn advertising?
When you come under Dark Horse protection, you’ll receive detailed monthly reports breaking down the results of your LinkedIn advertising campaigns. Our reporting is 100% transparent and tied to what actually matters to your business. No fluff. No humblebrags. We prefer tangible results you’ll notice in your bank account.
How much do your LinkedIn ads services cost?
Our LinkedIn ads services are charged on a monthly basis, with costs depending on scope. The price will be determined by your available spend, the number of markets you want to target, and whether you need creative ad production.
Speak to our sales team to discuss our costs in more detail.
11/07/2024
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Strengthen your arsenal with LinkedIn advertising
Take the first step to strengthening your social media advertising strategy with a free Paid Social audit. We’ll uncover what’s going on with your current ads, and identify the opportunities you’re missing to make more cash.
Contact us to find out more about what LinkedIn advertising could do for your brand. No need to comment below. Just fill in the form or pick up the blower.