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All our metrics directly impact your bottom line, zero fluff.

Our mission is to remove the subjective classic agency bulls**t from the world of marketing. Nonsense metrics leave us vexed, just as we know they grind your gears, which is why we measure success only in things that impact your bottom line.

Take a look at a number of our case studies so we can wave our clicks around. It’s crass to blow our own trumpet and we would never do that. How would you spend a 20% increase on your company’s bottom line, turning it from 7 figures to 8? Reinvest and scale, take dividends, treat your team? OK, so it’s take dividends. We get that.

Rooty-toot–toot and rump-a-tum-tums.

Element Games

Element games is a wargaming and miniatures ecommerce site. As an online store, they rely heavily on PPC for monthly sales. PPC is used by Element Games to get ahead of its competition, specifically for product launches as the effects of SEO would be too slow for short-term launches.

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Increase in ROAS YOY

Nomad Eyewear

Nomad eyewear is a leading supplier of sunglasses and joined Dark Horse back in February after five months without any PPC activity. With the high season for sunglasses fast-approaching, Dark Horse needed to get stuck in straight away.

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Increase in revenue

Avenue 85

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions.

Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.

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Increase in revenue

Cheshire Cheese 

The Cheshire Cheese Company is an ecommerce company selling food and beverages. The Cheshire Cheese Company needed to increase its prospects to boost on-site conversions. Its hope was to prospect new audiences and retarget existing audiences.

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Increase in revenue YOY


Playforever, an e-commerce company renowned for its high-end toys and car models, wanted to grow its business, recognising the untapped potential lying within PPC. Previous efforts with Google Ads hadn’t hit the mark, resulting in limited campaigns and disappointing revenue generation alongside hefty costs. Dark Horse couldn't wait to enter the toy race.

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Increase in revenue


Khyam has more than 30 years of UK camping innovation, and sells tents, awnings and accessories. It had worked with other agencies without getting the results it knew it deserved. After seeing the findings of the Dark Horse forensic audit, Khyam signed up in March and wanted a 5x ROAS once the season started. Knowing that the summer was Khyam’s best season, Dark Horse wasted no time in getting stuck in.

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Increase in revenue

Function 18

Function 18 is a specialist golf apparel website offering affordable, niche garments that will set you apart from the rest, both on and off the golf course. Function 18 has 15 years of experience supplying designer golf clothing to the UK-wide golfer network. With access to world leading designers such as Galvin Green, FootJoy, Oscar Jacobson, Nike, Adidas and Puma – not to mention exclusive designs only available to Function 18.

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Increase in revenue in Dec 2022 compared to 2019

Netball UK

Netball UK has worked with Dark Horse since August 2020. The results had been great but we felt they could be stronger if there was more investment into PPC. In 2022 we worked directly with the business owner to look at increasing monthly spend across the year in order to positively affect overall conversion and revenue numbers. We also wanted to work on delivering an increase in revenue across all lead sources.

In December, during the Christmas period, we had a 250% increase in spend compared to the average monthly budget of 2021. This was significant and Netball UK wanted to see the goals achieved. Dark Horse donned its bib, ready to attack the account.

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Increase in revenue


Gaugemaster is an established website selling modelling and crafting equipment focusing on train and railway products. Before Gaugemaster partnered with Dark Horse, back in September 2022, it was using Google
Ads sparingly with an automated set up spend around £500-£1000 per month.

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Increase in clicks

Twin Group

Twin Group is an educational, training and career development provider who was looking for an effective way to reach its customers. Having previously managed it in-house but not having enough resource available to give PPC the attention it needed, the accounts were not producing the results it desired, and budget was being wasted.

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Decrease is CPC

Rhino Safety is a leading safety consultancy group. Rhino came to Dark Horse with a challenge of increasing current search visibility and conversions. Dark Horse was eager to deliver. Firstly, it conducted an audit to see where the issues lay and then developed strategy. This helped to communicate to Rhino Safety what the plan of action was and develop strong lines of communication. Challenge accepted.

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Increase in organic sessions

Christmas Tree World

Christmas Tree World designs and sells artificial Christmas trees and decorations. Focusing on realistic looks, speedy delivery and a range of styles, colours and shapes for any home.

Dark Horse took over Christmas Tree World from a “top-drawer” agency, where results had stagnated, and it wasn't receiving the service it expected. Christmas Tree World had a specific, highly seasonal product to sell and needed a company that could react to the market to build brand recognition and deliver fast growth in a limited time period. Dark Horse rose to the challenge.

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Increase in revenue, 95% increased ROAS during January

New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based.

In terms of business-to-consumer lead gen, New Care, in the majority of cases, wasn't directly targeting its benefactors of the home, but often relatives of them. Dark Horse developed its strategy considering both the website to create a strong foundation and content to drive intent-based traffic. It was time to get started, it was time for Dark Horse to get forensic.

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Growth in keywords


MaxiNutrition is the UK's premier sports nutrition brand, focussing on highly effective, research-supported nutritional products. Its aim is to help consumers achieve their physique, sporting and fitness goals.

Since 1995, it has helped millions of people push harder, go faster and further. Break limits and personal bests. Build confidence and realise dreams.

Whether you are an elite sportsperson, a gym purist or a complete beginner, MaxiNutrition is the go-to sports nutrition brand.

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Increase in ROAS from 3x to 5.97x


WildBounds has a passion for the outdoors and all things adventure - big and small. Live life to the fullest, challenge yourself and push yourself beyond the bounds of your comfort zone. A philosophy we, here at Dark Horse, mirror. So, when we engaged with WildBounds for Paid Search (PPC) management, we knew this was going to be a great journey.

WildBounds had struggled in recent years to find the right partner to manage its PPC Search Campaigns. It needed someone with extreme competence and total diligence to take over and help climb to new heights. It was time to get our fingers dirty.

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increase in revenue year on year

Buffalo 7 is a UK-based premium specialist PowerPoint presentation design agency. It exists to help the world’s best brands deliver incredible presentations. It transforms business facts, figures and values into a compelling and rich narrative that helps strengthen stakeholder relationships and increase client capital wealth.

This fantastic PowerPoint powerhouse agency wanted to know more about our video audit to see how its current campaigns were running and if any improvements could be made.

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backlinks created for Buffalo 7

Hollands Country Clothing

Hollands Country Clothing Ltd. is a family-owned online retailer, specialising in outdoor and country clothing. From humble beginnings, since coming under Dark Horse's protection, Hollands has seen steady growth with their business and become a one-million-pound company!

No longer a small marketplace, Hollands Country Clothing is now a leading online retailer. Hollands was hungry and ambitious to become a market leader in outdoor fashion and retail – just the type of client Dark Horse likes to work with.

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increase in revenue from around £100k to £1 million in revenue

Luxe Collective specialises in pre-owned luxury fashion, with much of its growth coming through its loyal social media following and brand affinity. Luxe wanted to expand. Specifically through organic search and tasked us with a full-scale SEO campaign to make a difference to its bottom line.

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Increase in organic revenue

Electric Ride on Cars

Electric Ride on Cars (EROC) is the UK’s leading electric ride on cars specialist developing high-quality products that are interesting for kids, and also enjoyable. It came to Dark Horse because the previous agency generated a suboptimal performance. EROC wanted to grow and it knew that better results could be achieved. Dark Horse needed to get stuck under the bonnet.

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Increase in ROAS

Other things we do


Digital Audit

There is no room for mediocrity in the future. We will forensically retire your incumbent agency.

Piece by ickle piece individually wrapped in powerpoint slides.

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Paid Social

They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.

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seo manchester

SEO Service

The only thing you will get from page 3 is going blind.

Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"

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PPC Service

PPC results to make you cry tears of joy.

PPC results to make your competition cry. Period. Make a Martini out of them.

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