Google Shopping ads agency

Formerly known as Product Listing ads, Google Shopping Ads are sponsored listings found at the top of search results that display an image of the product, its price and the retailer’s website. If a user clicks through, they will be taken straight to said website to complete the purchase. The best part? A user who clicks on a Google Shopping Ad is covered with sticky, thick intent – and far more likely to hand over their cash.

Picture this: you’re sitting at your computer, thinking about your visit to that new hipster pub, can’t get that bonsai moss ball tree out of your head… Just get it, Google it. Bam. You type it in and before you even get any website results, you see those delicious little ad cards pop up. All the prices displayed right before your eyes, images showing you how beautiful the product looks. You even see some ratings… better go with the higher rating and lower pricing. And there you are – being lured in by a Google Shopping Ad.

Google Shopping Ads typically appear at the top of search results pages when a user searches for a product on Google. They may also appear on other Google properties, such as Google Images and Google Maps, or be displayed on other websites through the Google AdSense Network.

High-quality product images: Use clear, detailed images that accurately represent the product. You want it to draw the eye, so it ends up in someone’s basket

• Relevant titles and descriptions: Optimising titles and descriptions around a keyword will help your products show up in relevant search results
• Product categories: Assigning each of your products to specific categories helps
• Negative keywords: You don’t want to waste ad spend showing your products to people who aren’t interested. Using negative keywords to exclude certain words or phrases from triggering your ads ensures they’re only shown to users who are interested in your products
• Target audiences: Use factors like locations, interests and past search history to reach the right audience who is interested in your products
• Monitor and optimise your bid strategy: Monitor the performance of your ads and adjust your bid strategy accordingly. If certain ads are performing well, consider increasing your bid to get more visibility. If certain ads are underperforming, consider decreasing your bid or pausing the ad

If this sounds like too much to take on without expert help, speak to a Google Shopping agency.

We wish – but Google Shopping Ads aren’t free. They fall under pay per click advertising, meaning you get charged each time a user clicks on one of your ads. When you create a Google Shopping Ad, you’ll need to set a maximum cost-per-click (CPC) bid which is the maximum amount you’re willing to pay each time a user clicks on your ad. Google uses this bid to determine how highly your ad will rank in search results.

While you’ll need to pay for each click on your Google Shopping Ad, you can control your overall advertising costs by setting a daily or lifetime budget for your campaign. This will limit the amount you spend on your ads each day or over the lifetime of your campaign.

• Set up a Google Ads account by going to the Google Ads website and following the instructions to sign up for an account.
• Link your Google Ads account to your merchant centre account to create and manage your Shopping Ads
• Add your products to the Merchant Center by uploading a product feed with information about your products, including the product name, price and image.
• Create a Shopping campaign in the “Campaigns” tab of your Google Account and click the “+” button to create a new campaign. Select “Shopping” as the campaign type, then set your budget and select the products you want to advertise.
• Create your ad groups and ads: An ad group is a set of related products that you want to advertise together, and an ad is a specific product that you want to promote. You’ll need to create at least one ad group and one ad in order to run your Shopping campaign.
• Launch your campaign by clicking the “start” button. Your ads will then start running and will appear in Google search results and on other websites through the Google AdSense Network.
• If you have any more questions, feel free to contact the experts at our Google Shopping agency directly.