We call page 2 the dark web
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Annoying isnt it
Your website will never make you money if your site speed is sh*t and pages aren’t indexed. Google would rather direct users to your biggest competitors who don’t have these issues than to you. Read that again, then send us a flare.
Let’s face it, no MD wants to hear about sitemaps, schema markup, filter pages, redirects, or how many Javascript issues there are – they just want to make money. We’re ready to serve.
Come under Dark Horse protection and our Technical SEO experts will use every weapon in their arsenal to ensure you have a secure website that’s bullet fast, works on all devices and blows smoke up Google’s arse.
Technical SEO is the practice of optimising your website for crawling and indexing – or at least, that’s the jargon-heavy explanation you’d get from our Technical SEO consultants.
In simpler terms, Technical SEO services are about making your website look like it’s going for a job interview where you’re trying to impress Google and other search engines. Being your best you. The easier it is for Google to move about your website, understand its context and index the pages, the higher you’ll show up on Google’s search results. In even blunter terms, Tech SEO determines whether your site gets found or buried. RIP.
Unleashing Technical SEO services on your website is the earliest and most important step in any SEO strategy. Tech SEO is a key contributing factor for SEO that helps your site to rank, drive traffic, and turn leads into hard cash.
If your website isn’t technically sound, it will decay. Usability and speed will be impacted, making your site less accessible to crawlers – they’ll simply pass you by, casting you deeper into obscurity. Technical SEO lays the foundation for better search engine visibility and rankings. Increase organic traffic, generate more leads, and make a ton of money.
“We have worked with a few agencies over the years, but we have found Dark Horse to be the perfect fit for us at Rhino Safety. The input of ideas, knowledge and importantly the feeding back of results each month has helped us to grow significantly in an area that was new to us as a business. Dark Horse has helped us develop comprehensive strategies for our SEO and PPC campaigns and helped us to migrate and develop content for our new website. We would highly recommend Dark Horse.”
Marketing Manager, Rhino Safety
You can’t shout about delivering the best Technical SEO Manchester has to offer without making a plan first. Our Tech SEO experts give your website a shakedown and turn it on its head checking to find the errors that are giving your rivals the upper hand. We combine data, science and marketing art to make audits, strategies and commercial results happen.
Once we know where your last Technical SEO agency failed, we create a strategy to fix, win and rake in the money for you. We’ll need access to every dusty corner of your website, plus Google Search Console and GA4. We’re probably going to need to track down your web dev too, and make them work harder and faster than ever. Our Technical SEO services cover:
FFS, do not migrate your website without getting a Tech SEO agency onboard. Without Technical SEO input, you’re risking a criminal migration, which means you can kiss goodbye to those leads that were going to pay out your bonus. Our SEO migration services put Tech SEO front and centre of the process to minimise ranking issues and traffic drops.
Sometimes, you have to grit your teeth and suck up to Google. Core Web Vitals are a set of specific factors that Google considers vital (see what they did there?) to overall UX:
What these boil down to is simple: is your website easy and enjoyable to use? Our Technical SEO experts turn failing websites into speedy, user-friendly goldmines that make Google weak at the knees and your competition tremble.
Broken links. Redirect chains. 301s. 302s. 404s. 410s. 500s. You name it, even the best designed websites have them. Except the ones Our housekeeping keeps your website in order. Dark Horse solves your existing problems and catches new ones as they arise. We might be in the shadows, but we’re alert and waiting.
Canonicalisation is a make-or-break Tech SEO element. Got multiple pages on site with similar content? A canonical tag tells search engines which URL is the master version and should appear in search results. These tags help prevent content duplication, which can have a massively detrimental effect on your SEO efforts. Don’t say we didn’t warn you.
Google’s not got the time for sheep-blocked B roads – it just wants to follow the blue signs telling it where to go. Solid site architecture is a sat nav for Google. We examine how the crawlers interact with your site, making sure they can read everything, and understand the purpose of every section.
Ofc, you need human users to be able to navigate your website as well. After all, they’re the ones who’ll be paying your bills. Our Tech SEO experts will build them a motorway. Expect Tebay-standard services.
Page speed is really fucking important for SEO. Faster load speeds mean a more stable site, better UX and higher rankings. Shoddy Technical SEO consultants rely on Page Speed Insights reports as evidence they’ve “done” SEO for you. A Technical SEO agency has a different agenda; we make your page speed lightning quick on all devices. Google will love it and bump you up the rankings before you can say “Largest Contentful Paint”.
Ever noticed how some search results take up more space than others in SERPs, with AI Overviews, product images, reviews, and more? Notice how you’re naturally drawn to those results over others? That’s thanks to schema markup – a small bit of code that helps search engines and users understand what type of content is on a page. Our Tech SEO boffins implement code jiggery pokery to help Google and AI models understand your content and surface it as rich results in search. Rich Snippet is not a guy from down the road. It’s going to make money for you.
Bebop. Exterminate. Robot txt tells search engines what pages they can and can’t look at on your site, and whether they should index them. Now you’ve got GPTBot, ClaudeBot, PerplexityBot, and a growing army of AI crawlers all knocking on your door too – some invited, most not – your robots.txt file is no longer just a bouncer for Google; it’s a full security operation. Our Technical SEO experts check who’s crawling your site and what they’re taking. Hasta la vista, baby.
You need to prove that you own your website to get access to your site’s data on GA4, Google Search Console, or Google Ads. Our Technical SEO service includes making sure everything is set up properly, with the right tracking in place, so you can get crucial insights into your site’s performance.
Sounds like VAR and probably just as excruciating. Google gives out more penalties than Mike Dean in front of the Kop – and you don’t want to be on the end of one. Our Technical SEO consultants analyse what’s happened and reverse the damage for you. Whether it’s a shocker of a backlink portfolio, AI-generated spam, or a Content demotion following the latest algorithm update, we’ll get that penalty squared away and get you back to a clean sheet.
Dark Horse isn’t for everyone. But if you want a Tech SEO agency that will tell you the truth about your website, no matter how cold and hard it is, we’re just a call – or a Metrolink ride – away.
Rhino Safety is a leading safety consultancy group. Rhino came to Dark Horse with a challenge of increasing current search visibility and conversions. Dark Horse was eager to deliver. Firstly, it conducted an audit to see where the issues lay and then developed strategy. This helped to communicate to Rhino Safety what the plan of action was and develop strong lines of communication. Challenge accepted.
156%
Increase in organic sessions
Javier Castaneda – Tech SEO
Javier plays a key role in scaling SEO output for ecommerce and lead-gen websites, specialising in Core Web Vitals, crawl budget optimisation, canonical strategies, structured data, and internal linking. Known for his clarity and precision, he translates complex technical challenges into actionable solutions for both developers and stakeholders.
He also brings a creative approach to automation and AI, constantly testing new methods to improve efficiency across SEO workflows. From generating alt text and categorising large datasets to enhancing audit processes, Javier seeks solutions where none yet exist—anticipating how technical SEO will evolve.
He finds the problems you can't even see.
Henry Smith – Head of SEO
At Dark Horse, Henry led the SEO strategy for leading safety consultancy group, Rhino Safety. With a forensic approach, Henry’s multi-faceted (wit-woo) SEO strategy gained:
Leader of the pack
Victoria Roscow – Deputy Head of SEO
At Dark Horse, Victoria helped to deliver a full-scale Content SEO strategy for pre-owned luxury fashion brand, Luxe Collective. Victoria’s work resulted in:
The word is whatever
she says it is
Izzy Till – SEO Manager
Izzy is an SEO Manager at Dark Horse where she has been a key member of the SEO team since joining in 2022. With over six years’ experience in SEO, Izzy has worked across all core areas including technical SEO, content marketing, and digital PR, helping clients improve their online visibility and search rankings.
At Dark Horse, she leads SEO strategy and collaborates closely with clients and internal teams to deliver effective, data-driven campaigns.
Makes us better.
Matt Davies – SEO Manager
You don’t stay in SEO for 20 years without seeing it all. Matt officially hit that two-decade milestone in 2026, bringing a rare depth of industry experience to the Dark Horse team. He joined the agency in December ’25, adding to an already powerhouse technical department.
Matt isn’t one for industry hype or shouting the loudest. Instead, he applies a cool, analytical approach to client strategy, ensuring that complex campaigns are built on solid foundations. He’s a steady hand who knows exactly how to make the search engines work for our clients.
He's seen it all
Richard Bolton – SEO Manager
Richard draws from a well of client side knowledge as well as over 6 years’ agency experience resulting in 13 years across the digital marketing industry. He joined the team in January ’26 as an SEO Manager.
Fixes things.
Alana Claxton – SEO Lead
Alana has 6.5 years of agency side experience in all facets of SEO. She has worked with a number of national household names, including leading on Christian Dior Beauty, Anglian Home Improvements & The Set Collection.
She's already on it.
Bree Shemilt – SEO Content Executive
Bree is part of the SEO team at Dark Horse, leading on strategies that take clients from 7 to 8 figures. During her 7+ years in SEO, Bree has had her hands on sites across a plethora of different niches, including home & garden, insurance, medical supplies, robotic automation, online courses, and more.
Write all the time.
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No website goes on the same journey; some go through migrations while others just need tweaks to rocket up Google results. But every site should have access to Tech SEO consultants they can trust. Proper experts, fighting the good fight. Ready to annihilate your competition? Send us a sign.
There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
Most businesses don’t realise they’ve got big Tech SEO issues until the damage is already done. Traffic stagnant? Rankings dropped following a redesign or migration? Sick of hearing your developers saying “it’s fine” while Google ignores half your site? If even a pixel of that resonates, you need a Technical SEO agency.
You don’t need a Tech SEO agency because it sounds impressive. You need one because your site is either working hard to make you money, or it isn’t – and if you’re not 100% sure which one that is, there’s your answer. Send us a signal.
We’ve seen some shockers in our time. But there are some issues we see time and time again. The most common Technical SEO issues include:
Each of these Tech SEO snags negatively impacts your site’s rankings and overall visibility. It’s vital for your Technical SEO agency to continually monitor and address these factors to keep your website optimised.
A Dark Horse Technical SEO audit is truly forensic. Poirot-level stuff. Our Tech SEO audit includes:
I think you’ve gathered by now that it’s free. Get yours here.
On-page SEO, off-page SEO, Technical SEO, GEO, AIO, WTF? The key differences are:
We provide Technical SEO services for Shopify, Magento, WordPress, and bespoke CMS platforms. We have our favourites (Shopify – ask us why when you reach out), but there are advantages and disadvantages to all 3:
Yes, Technical SEO is extremely important for ecommerce sites. For these sites, Technical SEO services play a crucial role in ensuring category and product pages are properly indexed, site speed is optimised, mobile-friendliness is prioritised, and site architecture is structured in a way crawlers can navigate. Implementing Tech SEO best practices enables ecommerce websites to attract more organic traffic, improve conversion rates and ultimately, increase sales and revenue. Ker-ching.
Yes, Technical SEO can be effective on JavaScript-heavy websites, but there are some extra considerations, as JavaScript can make it harder for search engines to crawl and index your website content.
Our Technical SEO consultants optimise your site’s technical structure to ensure search engines can effectively understand and rank its content. This involves implementing server-side rendering, using XML sitemaps, optimising website speed, and making sure important content is accessible to search engines. We also ensure your JavaScript is digestible for bots, so Google sees exactly what your users see. We told you we’re all about transparency.
Measuring the impact of Technical SEO tactics involves holding a magnifying glass up to various key performance indicators (KPIs), such as:
Analysing these KPIs determines the effectiveness of your Tech SEO efforts in improving your site’s search engine rankings and overall performance.
We know you want a definitive answer, but any Technical SEO agency with a shred of integrity should be honest here and not promise any specific timeframes for SEO results.
Tech SEO results vary depending on the specific changes that have been made to the website. Some changes, such as fixing broken links or improving site speed, can show results within a few weeks. But more complex changes, such as restructuring site architecture or optimising meta tags, may take longer to see noticeable improvements – a few months, in some cases. Regularly monitoring and evaluating the impact of your Technical SEO efforts ensures they’re achieving the desired results.
Get in touch with us
There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.
