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Paid Social Audit Services

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Paid Social media audit

We know how to get your attention in 0.25 seconds – the same amount of time you have to grab a user’s attention when they’re scrolling social media. Our forensic Paid Social audit uncovers every opportunity you’re not currently capitalising on, analysing how you can outperform your competition and maximise your ROI.

There’s nothing to lose. Get your free audit to discover how we can help you grow your brand, and make more cash.

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Why you need a forensic Paid Social audit

Campaigns not working how you’d hoped? Results an anti-climax? A Dark Horse Paid Social audit will reveal where you’re wasting spend, why you’re not seeing ROI, and where you’re playing it safe.

Proper Paid Social auditing will identify ways to improve and drive your performance, with a profit-first mindset. Here in Manchester, our experts will spot areas for growth across your Meta, TikTok, X (formerly known as you know what), LinkedIn, Pinterest, and Reddit accounts, keeping your commercial goals front of mind.

By the time we’re finished with your accounts, you’ll wonder what in hell your current agency was doing all this time.

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Our Paid Social audit process

When we say our Paid Social audit is forensic, we mean it. Microscope, fine-tooth comb, trailing analysing your competitors, you name it, we use it. Our experts review all the evidence and data to uncover the best opportunities to boost your ROI. Here’s everything we look at:

  • Creative review – We tear apart assess your current creative and your persona targeting, to make sure your audience is seeing content they actually want to see.
  • Channel review – We review every channel you’re active across – and the ones you’re not – to check your ads are appearing where they should be. If they’re not, we’ll fix it.
  • Spend review – Your Paid Social activity should be lining your pockets, not haemorrhaging your budget. We identify areas where you’re wasting spend, and provide recommendations on ways to put that budget to better use.
  • Competitor analysis – We dig into what your competitors are up to, and refine your strategy to make sure you’re number one in your audience’s minds. We’re always watching.
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Why choose a Paid Social audit from Dark Horse?

The Dark Horse difference is what sets our Paid Social audit services apart:

  • Only the best – We only hire industry experts who’ve earned their stripes, managing over £5 million in ad spend, reaching over 100 million people. The more thorough our audits, the more money we make you.
  • Straight shooters – We don’t sugar-coat problems. We’re plain talkers up north, so we tell you how it is, warts and all. Then we deal with it.
  • Certified – We’re a Meta Business Partner, Meta Certified Media Buying Pros, and we’re one of 10 LinkedIn Ads Certified agencies in the UK. There’s only 100 in the world. We’re chuffed with that.
  • Death to mediocrity – Integrity and transparency are the foundation of our personality. You don’t want crooks peddling subpar audits and even worse strategies. Choose Dark Horse, choose the experts.
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Christmas Tree World

Christmas Tree World designs and sells artificial Christmas trees and decorations. Focusing on realistic looks, speedy delivery and a range of styles, colours and shapes for any home. Dark Horse took over Christmas Tree World from a “top-drawer” agency, where results had stagnated, and it wasn't receiving the service it expected. Christmas Tree World had a specific, highly seasonal product to sell and needed a company that could react to the market to build brand recognition and deliver fast growth in a limited time period. Dark Horse rose to the challenge.

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207%

Increase in revenue, 95% increased ROAS during January

Meet your Paid Social audit team

Meet the experts behind every Paid Social audit. They’ve seen it all, yet live to tell the tale.

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Matt Hurst

Head of Paid Social

Strategic and talented paid social auditor with extensive knowledge of advertising and achieving commercial success.

MEET THE TEAM

Alex Johnson

Paid Social Manager

Paid Social specialist with extensive knowledge across multi market industries and utilisation of the latest industry trends. Comes with his own fine toothed comb for your account.

MEET THE TEAM

Rohan Olumuyiwa

Paid Social Executive

With 3 years’ experience in Digital Marketing already under his belt, he is the fresh eyes your account hates to see coming.

MEET THE TEAM

There is no point fixing your Facebook marketing and other Paid Social channels whilst Google continues to piss in the wind. Paul is getting richer at Peter’s expense.

“Dark Horse audited both our Facebook and Google Ad accounts. The combined impact from both has generated our company over 350k extra revenue in 6 months. We are delighted to have moved over to Dark Horse”

Jack – MD – Ecomms Company

PPC Audit

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PPC results to make your competition cry. Period. Make a Martini out of them.

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Ask the experts, not your uncle on Facebook

How do I know if I need a Paid Social audit?
How do I know if I need a Paid Social audit? - Expand

If you’re not seeing a decent ROI from your ads, and feel frankly underwhelmed by what your current agency is doing, you need a Paid Social audit to uncover what’s going wrong, and the revenue you’re missing. You’ve got nothing to lose – except more money.

Is a Paid Social audit worth it?
Is a Paid Social audit worth it? - Expand

Actionable recommendations to increase your sales, reduce your costs, and stop wasting your spend – we’d say that’s worth it for a Paid Social audit that costs you nothing.

How long does a Paid Social audit take?
How long does a Paid Social audit take? - Expand

We don’t cut corners; we like to get stuck into them, tackle them head on, and find a way out, ideally with fistfuls of cash to present you with. That’s why we quote 7 working days for a turnaround on a Paid Social audit – to give us time to get lost in those corners, and come back to you with opportunities to make fistfuls of cash.

How often does my business need a Paid Social audit?
How often does my business need a Paid Social audit? - Expand

Paid Social Media auditing is an ongoing process. We’re consistently hands on with your account, reviewing and optimising your ads in a changing landscape, trialling different ad formats, testing campaign types, finetuning audience targeting, expanding keyword usage, and adding additional placements.

From our Manchester HQ, we’re constantly in touch with our contacts at key platforms to discuss and understand updates too, before implementing anything we need to across your accounts.

How much does a Paid Social audit cost?
How much does a Paid Social audit cost? - Expand

We don’t charge for our Paid Social audit services. There’s no financial cost whatsoever, and no obligations. We’ll show you on a smaller scale how we can help and exactly what you can expect from working with Dark Horse.

What access do you need to conduct a Paid Social audit?
What access do you need to conduct a Paid Social audit? - Expand

All we need to deliver your Paid Social audit is temporary, read-only access to your ads accounts. We’ll show you how to provide this if you’re not sure.

What if I’ve never done any Paid Social activity before?
What if I’ve never done any Paid Social activity before? - Expand

If this is your first rodeo and you don’t have existing ads accounts, we can still provide you with a solid strategy proposal. We’ll advise how to structure your campaigns for success, and recommend the best platforms, ad formats, and creative to reach – and engage – your audience.

What happens after my Paid Social Media Ads audit?
What happens after my Paid Social Media Ads audit? - Expand

Once we’ve delivered your Paid Social audit, you’re under no obligation to fix the issues we’ve identified or explore the opportunities we recommend. You’d be daft not to though.

When you come under Dark Horse protection, we’ll prioritise the actions that will make the biggest difference to your bottom line.

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Book a free Paid Social audit

A Dark Horse Paid Social audit is so much more than an automated report. And it’s 100% free. Send us a sign and we’ll set our Paid Social auditing cogs into motion. We’re ready to serve.