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Digital PR audits: the ultimate exposure

Look who’s talking

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Not all links are created equal. DR is but the beginning of the story. A Dark Horse Digital PR audit investigates your site’s forgotten past, illuminating the gaping wounds in your backlink profile. This is how you shine.

Starting a Digital PR (DPR) campaign without knowing where your site has been before is futile. We unearth the foundations of your website to guide your brand towards digital domination.

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Links secured, trust earned

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We uncover the real story

You can’t begin to build shiny new campaigns without knowing what lies beneath. Before you plunge into securing new links or courting press attention, you need to confront reality, both what is supporting you, and where the gaps are. Our Digital PR audits strip it all bare. No hiding the rot.

We are not here to sell you a list of links with a DR next to them. That will take you nowhere fast. This is elite-level Digital PR we’re talking about. DPR is only easy when you have the very best behind you. An audit shows you what’s lurking in the depths before you jump in. Hold your nose.

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Forensic Digital PR audits

Getting people talking about your brand is just one piece of the jigsaw. You need Google to notice you, too. Throwing money at campaign ideas doesn’t scratch the surface. Our DPR audits uncover the foundations of your site, so you can start to build campaigns no one – and no search engine – can ignore.

Backlink audit

Context, authority, relevance, value; we use a fine-tooth comb to check every single backlink pointing to your site, assessing each one against these criteria.

Competitor review

We don’t just audit your Digital PR activity – we investigate your competitors’ sites too. Our DPR audit finds their weak spots so you can overtake their lead. Hit them where it hurts.

Brand perception analysis

Our DPR experts review the coverage your brand has already received to calculate its value and gauge your existing online presence. We’re not sentimental, but we do give an S about sentiment.

The Digital PR audit process

This will be forensic. Thorough. Unapologetic. It might even feel uncomfortable. Our experts trawl through your backlink profile and media presence to identify what’s holding your brand back. Then, we provide tried-and-tested recommendations to release your brand from the shadows.

Here’s how our Digital PR audit process works:

  1. Bite the bullet and fill out the contact form with your details.
  2. We’ll speak to you to understand your brand, current activity and KPIs.
  3. Our experts begin work on your Digital PR audit, reviewing your brand mentions, backlink profile, competitors’ coverage, and more.
  4. We present the audit back to you, showing you the gaps in your current strategy and the opportunities that will put your brand front and centre, and make you the big bucks. This is the chance for you to ask us questions, too. Challenge us.

Interested in SEO as well? Get a free SEO audit to up the ante.

Why choose a Digital PR audit from Dark Horse?

A Dark Horse DPR audit is not for the faint-hearted. Not everyone can handle the truth. Rip off the plaster, and we’ll take it from there.

  • Proper experts
    The brains behind your Digital PR audit have over three decades of PR experience between them. They’ve seen it all. And then some.
  • No nonsense
    PRs love a buzzword. Circle back. Touch base. Synergy. It’s enough to bring up your lunchtime bubbly. We tell you how it is, then we get to work securing your brand the coverage it deserves. No faffing, no jargon, just graft. Discount cava can’t save you from the horrors of page 3.
  • Award-winning
    We’re not talking about bits of odd-shaped crystal or trophies that end up in the MD’s downstairs loo. The award is dominating your competition and making damn sure everyone knows who you are.
  • Personality
    Integrity. Transparency. Honesty. Shining out of every crevice. Don your shades.
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The minds behind your Digital PR audit

We’d never leave Bubble to ‘just get on with it’. Expect Saffy levels of hard work, diligence, and integrity from our Digital PR audit team, who’ve amassed 32 years of experience between them. Sweetie darling.

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The auditors

Andrew Mitchell – Head of Digital PR

Andrew’s traditional and digital PR expertise has delivered campaigns and coverage for countless clients since 2007.

Top dog

MEET THE TEAM
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Adele Halsall – Digital PR Manager

With over a decade of experience in SEO, content and digital PR. Adele has built her skills delivering comprehensive DPR campaigns that tackle every piece of the puzzle.

Get seen.

MEET THE TEAM
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Alex Rix – Digital PR Executive

With a background in brand content writing, Alex is well versed in keeping brand identity ingrained in digital PR outreach.

Read all about it

MEET THE TEAM
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Buffalo 7 is a UK-based premium specialist PowerPoint presentation design agency. It exists to help the world’s best brands deliver incredible presentations. It transforms business facts, figures and values into a compelling and rich narrative that helps strengthen stakeholder relationships and increase client capital wealth. This fantastic PowerPoint powerhouse agency wanted to know more about our video audit to see how its current campaigns were running and if any improvements could be made.

Learn More

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backlinks created for Buffalo 7

The clients that trust us without any schmoozing

Your questions, answered. No guff.

How long does a DPR audit take?
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We’ll let you know when to expect your DPR audit findings as soon as we receive your siren call. Expect our verdict within two weeks max.

How do I know if I need a Digital PR audit?
How do I know if I need a Digital PR audit? - Expand

If you’ve acquired new backlinks or brand mentions, but your site’s DR, rankings and traffic haven’t changed, something is clearly amiss. Links and mentions need to be top-quality and properly relevant to deliver results. A Digital PR audit will examine their value and expose what’s really happening in the shadows. Salvation is here.

How much does your Digital PR audit cost?
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A Dark Horse DPR audit costs less than a fancy lunch, a round of drinks, a coffee, or anything else you’d buy expense when sweet-talking your contacts for coverage back in the day. Our Digital PR audits are completely free of charge. We don’t need sweet-talking. We just need your go-ahead.

Is a Digital PR audit worth it?
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A Digital PR reveals how you stack up against your competitors, so you know where you currently stand, and where you need to be. Even the best on-page SEO strategies can only go so far without a solid off-page strategy to match.

A DPR audit shines a light on your backlink profile and media presence to uncover the obstacles blocking you from outperforming your biggest competition. We say that’s worth it.

What happens after the Digital PR audit?
What happens after the Digital PR audit? - Expand

We don’t just send over a few bullet points and call it quits. We promise integrity, and that’s what we deliver. The team will walk you through our Digital PR audit process and exactly what’s been uncovered, making sure you understand the steps needed to build your brand’s digital presence and boost your domain authority.

Come under Dark Horse protection, and we’ll build on those Digital PR audit insights as we take your brand from the depths of the shadows to the front of your audience’s minds.

The headlines

Digital PR

8/06/2026

Alexandra Rix

The UK’s Real Coffee Capital

Dark Horse runs on two fuels. The first, sticking up for the Davids. The second, caffeine – nature’s rocket fuel. It made sense for us to explore, in a world dominated by identical, corporate high-street chains serving burnt bean water in paper cups, where you would go for a proper…

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Get your free Digital PR audit

Freddos. Butter. Train fares. City centre pints. Costs creeping faster than poison ivy. Not here, though. A Dark Horse Digital PR audit is completely free. No cost, no obligations. You don’t even have to follow our recommendations. But you do have to live with yourself.

Send us a signal and we’ll respond.