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Blogging a Dark Horse

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Footprint Mobile

29/01/2024

Emma Stretton

How do Google reviews impact SEO?

In today’s digital world, online reviews play a significant role in determining the success of businesses. With the rise of search engine optimisation (SEO) and the increasing importance of online presence, it’s crucial for businesses to understand the impact that Google reviews can…

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29/01/2024

Emma Stretton

Are FAQ pages actually good for SEO?

If you’ve ever visited a website and found a Frequently Asked Questions (FAQ) page, you might have wondered why it’s there. Is it just a way for the company to provide quick answers to common questions? Or does it serve a purpose beyond that? Most of the time…

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25/01/2024

Victoria Roscow

Setting SEO KPIs in 2024

Search Engine Optimisation (SEO) is constantly evolving, and it’s essential for digital marketers to stay ahead of the game. As we head into 2024, setting key performance indicators (KPIs) for your SEO efforts becomes even more crucial. These KPIs will help you measure the success…

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3/01/2024

Matt Hurst

A/B Testing: Finding your perfect narrative

Time is money and never has this been more pertinent than in the digital world where attention spans are short and competition is fierce. The opening seconds of your video content are crucial. A/B testing, so often overlooked by many media buyers, can provide invaluable insight when refining your hooks…

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20/12/2023

Alex Lovesey

What is Digital PR?

What is Digital PR? In short, DPR. In long, Digital Public Relations. In even longer, well that’s what the rest of this article is about.  Digital PR is one of the three pillars of SEO, and according to…

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