21/04/2026
Google has this morning announced changes to their Ads Scheduling budget pacing. At first it looks like little has changed. But look closer and you’ll find that without a tight leash on your budget, it would be easy for Google to sneakily spend more of your hard earned cash. Let’s…
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31/03/2026
Two algorithm updates. A plethora of new automations in Google Ads. And Meta shuffling prices and metrics. It was all going on in March. In sub-9 mins, this is everything you need to know that changed the performance marketing landscape in the last month. SEO Digital PR…
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27/02/2026
Anyone can say they’re the best. Thankfully, Google is at last cracking down on the performance of self-promoting listicles – a win for cleaning up the industry. Elsewhere, we look at the potential impact of more countries rolling out teen social media bans, and Google’s change to the…
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30/01/2026
The march of AI across PPC, Paid Social and SEO continues in 2026, whilst Beckham-gate took over much of the pop culture news cycle, a reminder of how the speed of your reactive PR impacts the coverage you receive. Whilst Threads overtakes X for the first time in…
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26/01/2026
The dizzying pace of innovation over the last few years has forced us all to scrutinise how using AI fits into our moral compass. Can’t relate? It’s time to take a long, hard look at yourself. There’s currently no one guiding set of principles for navigating…
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31/12/2025
The year has come and passed, the busiest time for many in Marketing. AI has once again reared its head, with Instagram exploring stronger solutions around AI content labelling and a dive into Google’s AI bidding mechanism showing it might not be in your best interests. Elsewhere, TikTok…
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28/11/2025
The season of spending is here, beginning with Black Friday and not ending, according to Snapchat, until the new year. Here’s the need-to-knows on how to get your brand seen in Q4 and beyond. Skip to: SEO Digital PR PPC Paid Social …
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27/11/2025
We’ve done the digging (not the bad kind) to uncover the best places in England to live if you want to build a career in the green energy sector. Spoiler: South Ribble came out on top, and Fenland… is barely worth discussing. Our team analysed data…
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18/11/2025
Think you know SEO? Think again. At Dark Horse we know our stuff, and we want to help the underdogs get ahead of the game. That’s why we’ve compiled this SEO glossary of terms to help all the Dark…
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