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Google Remarketing ads

Cookie monster strikes again

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Hitting the bullseye

Listen, we’ve all been there. Shouting at our computer ‘why aren’t they F&&&ING BUYING?!?!’. It can only be described as pain and frustration that eats you alive. A solution, you ask? Google Ads Remarketing (or Retargeting). If you think of Google Search Ads as the Sherlock Holmes of intent, then imagine Google Retargeting Ads as the Eurus Holmes of intent, showing your adverts to customers who have already engaged with your products and services.

All of this is great but remember that these customers are also looking at your competitors. So, while you can use your past customer data to inform your strategy, you need an edge to really stand out in the crowd. It’s becoming increasingly important to shout louder than the rest of your competitors (metaphorically, of course), which makes the data only 25% of the solution. You need an angle, something creative, smart and downright heroic to really catch the forsaken eyes of your customers again.

Our PPC Google Remarketing experts will help you reach those past customers and get them to convert so you can generate more of the one thing everyone loves. Money. No mess, no fuss. Just straight-talking heroes and great results.

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What are Google Retargeting Ads?

The easiest way to describe Google Retargeting Ads is with the word ‘Stalker’. Yep, an online stalker. Google Ads Remarketing uses a mysterious magical code to collect data when a customer lands on your website. This wonderous code (through some scientific analysis and incredible manipulation) can then be used to fire advertisements back out to those visitors. This repeated connection is paramount to both building brand awareness and enticing customers back to make a purchase.

That’s not even the icing on top of the cake. You can choose where to target them. Oh yes, that’s right. YouTube, Gmail, The Display Network and Apps are all on the table.

This may all sound a bit too good to be true; but it’s not. Here’s Google’s definition straight from their website as proof:

“Retargeting Ads allow your business to show targeted ads to the users who visited your website and didn’t complete a conversion.”

Like we said, there’s no smoke with us. No mess, no fuss. Join the Dark Horse revolution, beat the competition and make sure your potential customers see what you have to offer.

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3 key Google Ads Remarketing benefits

Google Retargeting Ad campaigns can be extremely useful… when used correctly. These leads are highly qualified as you’re literally targeting users that are showing an interest in your brand. So, what are the benefits?

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Creating targeted ad copy

Fancy giving your past visitors an extra 10% off? Now’s your chance. Want to send your customers to an exclusive landing page? Done. Custom ads can be created for those special users that visit certain products, pages or fulfil certain actions.

Lower costs per click

Qualified Google Advertisement audiences result in cheaper costs per click due to the relevancy of the adverts. While this is still relative to your industry, they will be cheaper when they feature that extra slice of audience remarketing on top.

Increasing conversions

You’ll be thrilled to hear that Google Remarketing results in higher conversion rates, whether that’s through a form submission, PDF download, purchase or phone call. Why? Well, you’re getting those previously qualified prospects back onto your website and giving them a little extra push.

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Forget sleepless nights trying to understand how Google Ads Remarketing work and, instead, leave the grunt work to us. We’ve unlocked the secrets to success and we’re here to use them on your behalf.

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How to set up Remarketing in Google Ads

We’d like to think you’d be shocked to hear that Google owns half of the internet, but they wouldn’t be offering £20 million to put a robot on the moon if they didn’t. This does work in our favour though…

While we know it can be exciting to use every Google Remarketing tool, you need to be careful. Every product, service, brand and audience needs a different Retargeting Ad. That’s why you should carefully choose the best Remarketing techniques that work on your audience.

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Standard Remarketing Display Ads

Simple yet effective, kind of like the Jaws theme tune. Remarketing Display Ads allows for adverts to be visible on Display Network websites and apps. Want your brand showing up on Ladbible? Sorted.

Dynamic Remarketing

We can only assume people yell “Sorcery!” when they are targeted with a Dynamic Remarketing Advertisement. These Retargeting Ads are next level, reminding people of your brand with the specific product or service they viewed. Not sure where to begin? We’re here to help get them to work.

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YouTube Remarketing

YouTube Retargeting Ads allows for video advertisements to be shown across the platform to past visitors. Want to hear the best part? You don’t pay if someone skips the ad or watches less than 30 seconds. Yep, free brand awareness.

Remarketing Lists for Search Ads

Providing an extra layer of targeting in your intent-driven campaign, Remarketing lists on Search Ads (aka RSLA) allow for an even more fluid search campaign. Your Remarketing List will perch itself on top of your keyword targeting to get a more defined audience when advertising on Google.

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Customer Match List Remarketing

If you know every detail about your customer, Match Lists let you upload specific customer contact information to directly advertise to them. Have a new product you want those past customers to see? Done. Like we said, Remarketing is stalking.

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Retargeting Ads top tips

Google Ads Remarketing can make a big difference to your bottom line, but you still need to be careful. Retargeting Ads done wrong can be detrimental to your brand. Imagine being constantly tapped on the shoulder, again and again and again and again. It’s annoying. That’s why cookie durations need to be checked throughout your advertising. Getting them wrong for Google Retargeting will cause ad fatigue and potentially turn leads off your brand.

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Figuring out Google Retargeting Ads is like swimming up rapids. The current is against you and it’s not always clear what you should do or where you should go, but make it far enough upstream, and you’ll find it easier. This is how we can help, acting as a beacon in the dark and guiding you forward to find the people who are interested in your business.

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Remarketing Ads cost – our opinion

Remarketing doesn’t need to be pricey. But it does need to be right. When costing your advertisements, consider what return on investment you want to see. Retargeting Ads are often cheaper than ‘standard’ advertisements; but there are so many ways to advertise!

Display Remarketing offers more flexibility on bidding, while Search is primarily a cost-per-click model and YouTube a CPM (cost per thousand impressions) model.

Google remarking | Torn up piece of paper from magistrates
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How Dark Horse can help with Google Remarketing

We don’t like to brag but we’re going to anyway. We hire only the best in the business which means our Google Retargeting isn’t just the best in Manchester but the entire North West. If Retargeting Ads are done right, they can make you a lot of money. Let us do the hard work for you and line your pockets.

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She Added to Basket but did not complete? Insolent fools. Find Her. Do not let her out of your site. You have 6 weeks to bring her to me. Do not fail me again. She won’t be going far. We have a signal on her.

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I know who you are. I know what you want. If you are looking to escape without buying, I can tell you I don’t have your money. But what I do have are a very particular set of skills, skills I have acquired over a very long time, skills that make me a nightmare for people like you. If you buy the red kettle now, that’ll be the end of it. I will not look for you. I will not pursue you. But if you don’t, I will look for you, I will find you and I will kill hound you.

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