Clearly the ones that make you money are the best ones. However SEO principles state that we have to put the entire history of Facebook past, present and even future to have any chance of getting your eyeballs here.
Dynamic ads allow businesses to automatically show personalized ads to people who have shown interest in their products on their website or mobile app. Convincing a custom audience to buy stuff they don’t need. Reach the right people who may be too weak to resist with the most persuasive products thus increasing the chances of making a buck.
A collection of images of products based around logic or a certain category. You may be interested in is a popular use for this.
A series of images that the user swipes through with one product per image.
Capture peoples details and submissions without leaving Facebook. Perfect for service based industries – test drives, installations, quote requests. Smart this one.
Imax for Facebook. Full screen teeth shattering bass pumping experience that will pop your tonsils. Tell a story, sell products or educate on both mobile and desktop. Works well as mobile optimized and easily sharable, these ads involve quizzes, games, video, buttons – fully interactive.
It starts to get embarrassing as part of the content team to write a description of this. You can work it out.
These are full-screen ads that appear in the Stories section of the Facebook mobile app. Doesn’t spoil the feed.