Content marketing agency Manchester

An agency that provides Content Marketing services…need we say more?

Yes, of course! We will always send over a draft of any content or on-page optimisations for your sign-off before any changes are implemented to your website. Your word is gospel. 

Content is considered King in SEO because it is what ultimately attracts and engages users. High-quality, relevant and valuable content not only helps to improve your search engine ranking but also keeps visitors on your site longer, increasing the chances of converting them into customers. Additionally, well-written content that incorporates relevant keywords can help search engines understand what your website is about, making it easier for them to index and rank your pages. Ultimately, content is essential for building credibility, establishing thought leadership and driving organic traffic to your site. Long live the King.

B2B (business-to-business) Content Marketing is a strategic approach to creating and distributing valuable, relevant and consistent content to attract and retain a specific audience of other businesses. This type of marketing aims to provide helpful information, solve problems and establish the company as a trusted authority in its industry. B2B Content Marketing is essential for building relationships, generating leads and ultimately driving sales in a business-to-business context. It often involves creating whitepapers, case studies, webinars and other educational materials targeted specifically at other businesses.

If you’ve made it this far down the page, we think you know the answer to this is YES. Content Marketing plays a crucial role in improving SEO. High-quality and relevant content not only attracts more organic traffic to your website but also helps in increasing your website’s visibility in search engine results. By creating valuable and informative content that resonates with your target audience, you can improve your website’s ranking on search engines and drive more organic traffic to your site. Additionally, Content Marketing can also help in establishing your brand as an authority in your industry, which further boosts your SEO efforts. Ultimately, Content Marketing and SEO work hand in hand to drive more traffic and increase visibility for your website. No wonder it’s one of our three pillars of SEO at Dark Horse.

With lots and lots of data. Creating a Content Marketing strategy involves several key steps. First, you need to clearly define your goals and objectives for the content you plan to create. This could include increasing brand awareness, generating leads, or driving sales. Next, research your target audience to understand their needs, preferences and pain points. This will help you create content that resonates with them. Then, determine the type of content you will create (blogs, videos, infographics, etc.) and establish a content calendar to ensure consistency. Finally, track and analyse the performance of your content with your KPIs to make informed decisions and adjustments to your strategy throughout the year. A good Content Marketing strategy is all in the planning. It’s a two-step process; Think, then Do.

Creating a Content Marketing calendar is essential for staying organised and consistent with your content strategy. Start by outlining your goals and objectives, then brainstorm content ideas that align with those objectives. Next, determine your publishing schedule and assign specific topics and deadlines to each piece of content throughout the year. It’s also good to use tools like Google Calendar or Trello to keep track of your content calendar and collaborate with team members. Above all, you should regularly review and adjust your content calendar to ensure it remains relevant and effective in reaching your target audience.

SEO friendly content all starts with forensic keyword research to identify relevant search terms that your target audience is using. Once you have a list of keywords, incorporate them naturally into your content, including in the title, headings, meta descriptions and throughout the body of the text. Make sure your content is well-structured and easy to read, with clear headings and subheadings. Additionally, include relevant images and videos to enhance the user experience that include keyword-rich alt text. Once you’re done, you should regularly update and refresh your content to keep it current and engaging for both users and search engines. It’s a job that never ends.

AI content can actually have a positive impact on SEO if used correctly. AI technology can help businesses create high-quality, engaging content that is tailored to their target audience, which can improve their search engine rankings. However, if AI content is not properly optimised for SEO, it could potentially have a negative effect on rankings. What’s important is ensuring that any AI-generated content is relevant, well-structured and includes the right keywords to help improve your SEO performance.

Content marketing is a type of marketing that involves creating and sharing valuable, relevant and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by building trust and credibility with your target audience.

This can be achieved through various forms of content, such as blog posts, videos, infographics, and social media posts. Content marketing can help businesses achieve a variety of goals, such as increasing brand awareness, generating leads and sales, and building customer loyalty.

Evergreen content is the opposite of trending. It covers topics that remain relevant and useful, regardless of time or seasonality. While an event or news story is trend-led, evergreen content includes the likes of how to tutorials, best practice guides and online glossaries. This type of content drives organic traffic to a website all year round.

Meta data is the overarching term used to describe page titles, meta descriptions and page slugs. We know what you’re thinking now – well what are those?

• A page title appears in the browser tab or title bar of a web page, and is often used by search engines as the title of a search result. It’s an important SEO factor as it helps search engines understand what the page is about and how it should be indexed.
• A meta description is a short summary of a web page’s content that is displayed in search engine results pages below the page title. It should be compelling, enticing users to click through. 
• A page slug is the last section of the URL. It usually explains what the page is about and often includes the target keyword. If you’re creating a blog titled ‘how to write a page slug’, your slug might be /how-to-write-a-page-slug.

Think of your H1 as a newspaper article. It signals to the user and search engines what that page is about. Each page should have a single, unique page title that is optimised around the trophy keywords. 

Subheadings include H2s, H3s, H4s, etc. These are used to structure a page, breaking it into smaller, more digestible sections. They also act as guides for search engines, helping them to understand the main topic and subtopics of the page, and thus help with the ranking of the page.

We’re not here to give away all of our secrets, but these top tips will help:

• Write an optimised title
• Use subheadings throughout to guide the user 
• Add bullet points or numbered lists where relevant to make content more digestible
• Keep paragraphs and sentences short and concise
• Add imagery or videos to further break up the written content 
• Use both internal and external links where relevant 

You basically want your content to be easily scannable and digestible.

While all members of our Content team are experienced writers, having written every format under the sun, we are also happy to take a collaborative approach to our content strategy. If you have in-house resources to write the content, our team can work their SEO magic retrospectively and optimise it for you. This applies to landing, service, category and product pages, as well as blog content.

We never publish content to your site without sign off. We typically send content for approval via an editable online document that you can add comments and make edits to. We then make any requested amends and upload the final version to the site. Once live, we send you a link to the updated page. 

If you have a website and a target audience to engage, then you will benefit from a content marketing strategy. Adding content to the site allows you to target and rank for relevant keywords, increasing your online visibility and driving organic traffic to the site. Content marketing is also a great way to engage your audience and build their trust by answering their burning questions and providing guidance on products and related topics. 

Content Marketing drives sales by providing valuable and engaging content to your target audience. By creating high-quality content that educates, entertains, or informs your users, you are building trust and credibility with your audience. This then leads to increased brand awareness, customer loyalty and ultimately, increased sales. It’s simple maths.

Content Marketing is a powerful tool for generating leads because it provides valuable and relevant information to your target audience. By creating high-quality, engaging content that addresses the needs and pain points of your potential customers, you can attract and capture their interest. When people find your content helpful and informative, they are more likely to engage with your brand and eventually become leads. Additionally, Content Marketing helps build trust and credibility with your audience, making them more likely to convert into customers. By consistently producing valuable content, you can establish your business as a thought leader in your industry and generate a steady stream of leads over time.

There are several key performance indicators (KPIs) that can be used to measure the effectiveness of your Content Marketing efforts. Some common metrics include website traffic, engagement metrics (such as bounce rate, time on page, and social shares), lead generation and conversion rates, keyword rankings, and overall return on investment (ROI). By tracking these metrics and analysing the data, you can gain valuable insights into how well your content is resonating with your target audience and making adjustments as needed to improve your Content Marketing strategy.

That depends on how good of a job you, or your Manchester SEO agency, do. Content Marketing is extremely effective in driving traffic, generating leads and increasing brand awareness, but only if you know what you’re doing. Don’t expect vague, generic marketing to move the needle for your conversions. It takes time, effort and expertise to make Content Marketing the real money-maker for your organic marketing strategy.

The cost of hiring a Content Marketing agency can vary significantly depending on the scope of work, the level of expertise required and the agency’s reputation. Some Content agencies may charge a monthly retainer fee, while others opt for project-based pricing. On average, the cost of a Content Marketing agency can range from a few thousand pounds to tens of thousands of pounds per month. Generally speaking, the further South you go the more you can expect to pay in the UK. It’s important to carefully consider your budget and goals when selecting a Content Marketing agency to ensure you are getting the best value for your investment.

We’ve said it before and we’ll say it again: there’s no point creating great content if no one is going to read it. An SEO-focused content marketing strategy allows you to target and rank for relevant keywords, increasing a site’s ranking position and visibility, to then drive more traffic to the site.

Only if the content you’re putting out there is relevant, unique and meets the search intent of the target keywords. Having more content on your website can certainly be beneficial for SEO, as it allows you to target a wider range of keywords and provide more value to your audience. However, it’s important to remember that quality is just as important as quantity when it comes to content. Search engines prioritise high-quality, valuable content that is relevant to the user’s search query above reems of useless blogs. So, while more content can help improve your SEO, be sure to focus on producing content that is well-written, informative and engaging to truly see the benefits.

From an SEO perspective, content should drive organic traffic. However, sharing content on other channels is only ever going to benefit your business. Whether it is used as a Digital PR campaign, pushed via email or newsletter, or shared on social media, you can maximise the impact of your content by repurposing it and sharing with a wider audience.