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TikTok for business

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TikTok (and subsequently TikTok for business) burst onto the scene just a few years ago and its user count is already reportedly at over one billion. It’s a social media platform known for being the birthplace of hundreds of viral trends. Users can make and edit short video clips which find their way to their respective niches via the infamously tailored algorithms.

If you’ve never heard ‘TikTok made me buy it’, you might want to give your estate agents a call because you’ve been living under a rock. Users often share their experiences with products in the form of ‘hacks’, but it’s not just the organic side of things that has the potential to go viral. Advertising on TikTok can launch your brand into the feeds of your potential customers if you get the targeting and content right.

The Paid Social team at Dark Horse knows what TikTok ads work, and what’s just a waste of time and money. If you want to crack into TikTok, do it with the elite in TikTok advertising.

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TikTok advertising

TikTok ads appear between organic posts on the users’ feed, or in TikTok’s News Feed apps. They usually come in the form of a video, where the viewer can be directed to an instant experience to learn more about the brand / product, or straight to your website.

Advertising on TikTok can be successful for a whole range of brands, but you’re likely to see better results if your brand aligns with Gen Z and Millennials, as this younger demographic accounts for a large percentage of the platform’s frequent users.

Discerning whether TikTok advertising is right for your brand, and how to make a profit off it, can be difficult. You might have been told to just get onto it, with no real guidance on how to reach your KPIs. With the expertise of Dark Horse, you don’t have to stab in the dark. The Paid Social team will light its torches and guide the way.

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How to advertise on TikTok

You may have heard the phrase, ‘don’t make ads, make TikToks,’ knocking about. This is because the best performing ads feel native to the platform. It’s always important to capture the viewer’s attention quickly, and this is especially true for TikTok, the platform that is emblematic of the fast-paced consumption of recent times. To get the best performance from your TikTok ads, you need to get the main message across in the first three seconds. Multiple frames, audio and captions help to increase your view through rate.

You can choose either a static image or a video for your ads, but we usually recommend video to get the best performance. There’s also the option of carousel ads, but these are only available in the News Feed apps.

How to use TikTok for business

To access your TikTok ads manager, you’ll first need to create a TikTok for business account. After this is set up, you should be ready to create your first campaign.

First, you’ll need to choose a campaign objective that aligns with your goals. If you want to directly increase sales, choose the conversions objective. This will ensure your campaign is optimised to target people that are more likely to complete a purchase.

Next, you’ll be taken to the ad set level, where you choose from a number of targeting options. On TikTok, these include:

  • Demographic
  • Location
  • Interests
  • Hashtag / Account interaction
  • And more

We advise to target a few different audiences to see who the content is resonating with. If some audiences aren’t taking the desired actions, you can pause them so your budget can be spent where the strongest performance is.

Get the most from your ads with our Paid Social masterminds. Experienced in TikTok for business, they will light their torches and guide you through the shadows to the treasure at the end of the path.

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Are TikTok ads effective?

TikTok is massive. On average, its users spend more time on it than most other social media platforms. This gives advertisers the potential to get a huge reach for their campaigns. As a relatively new platform, it has already made a lot of companies a ridiculous amount of money.

But (there’s always a but isn’t there), it doesn’t come without its challenges. Your competitors are probably already lurking on it, and your content needs to keep up with short attention spans.

If you want to discover what TikTok advertising can do for your brand, let Dark Horse light the way.

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TikTok advertising cost

So, how much do TikTok ads cost? You pay for your TikTok ads through an auction system, so the cost can vary on factors such as your campaign objective, the relevance of your ads to your audience, and how much competition there is. Because of this, you do have some control over how much you pay for viewers to take action, but make sure you’re optimising for the right thing. For example, it may be cheaper to optimise for video views, but if you want to directly increase sales, it’s best to optimise for conversions, even though it may be more costly.

You can set your budget at campaign or ad set level. There is a minimum daily spend on TikTok, so you need to ensure you have a suitable budget to keep your campaigns consistent. It’s also important to increase your budgets during key periods. For example, jewellery brands may increase their budgets in the lead up to Valentine’s Day. This also applies to sales and promotions specific to your brand.

If you’re lost on how to keep your CPM down (cost per 1,000 impressions), or you’re not sure how to manage your TikTok advertising budget, the Paid Social team at Dark Horse can help you to navigate the way.

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Dark Horse does TikTok for business

A lot of brands are smashing it on TikTok. With over one billion users, it’s possible for your ads to reach a sizeable amount of your potential customers. But it takes expertise to really nail a campaign. Our Paid Social team has a proven track record when it comes to successful TikTok ads. It’s wading through the murky waters, so you don’t have to.

Want to boost your revenue through TikTok? Let Dark Horse take the lead.

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