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Click & collect

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PPC management agency

PPC management services – we were born from them. Go back to Dark Horse’s roots and you’ll find pay-per-click in every chemical base of our DNA. Some agencies may have led you to believe PPC is their ally – but they merely adopted it. We arose from it. Their efforts betray you because it belongs to us.

Making you money through PPC is what we do. We make you famous by combining research, analysis and audience personas to ensure you get a bespoke plan that makes you money. Wads of it.

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Our PPC management services

As Google releases more key updates, PPC becomes an increasingly complex game. Don’t become a pawn. Lean on our team of PPC specialists to develop data-driven campaigns that keep the cash flowing in.

PPC account management is like being a puppeteer in a twisted, dark circus full of clowns. Constantly pulling the strings of your campaigns, tweaking ad copy and bids to make sure your audience is entranced and your ROI is big top high. Just like in a circus though, one wrong move and the entire act can hit the nets. It’s a delicate balancing act, but when done right, it can be a real showstopper. Just watch out for the nob head landlord who tries to sabotage your tent and sell your customers a ticket to a shite circus for twice the price and half the acts. Hugh Jackman it ain’t.

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We let the data do the talking. Our pay-per-click auditing process is forensic, with ongoing testing, revision and implementation, so we know where your gaps and opportunities are – and we can follow the money.

  • Keyword analysis: We find the queries that get your ads seen by the right people
  • Copy: Engaged and compelling copy writing is what we do
  • Budget and bidding: We ensure no budget is being wasted and no opportunities are missed from lack of budget
  • Campaign type: We check that you’re using the right campaign to get the best return on investment
  • Tracking: Data tells us what works and what doesn’t so we can adjust our strategy accordingly
  • Review: Gaps and opportunities, we tell all

Strategy development & execution

Once we know your PPC strengths and weaknesses, we create a compelling strategy that targets your key audience across multiple platforms at every stage of their buyer’s journey.

Search Ads – If a potential customer searches for a query relevant to your business, we’ll ensure that there’s an ad for your services at the top of those search results

Shopping Ads – Showcasing an image of your product and its price, Shopping Ads are a great way to reach customers who are actively looking to make a purchase. An average conversion rate of 1.91%? Yes please!

Display Ads – A key way of reaching those that are high up the funnel, display ads increase brand awareness to get you on a potential customer’s radar. It’s all about the slow burn

Remarketing – The quick win. Retargeting people who have already shown an interest in your product or services is the easiest way to reignite their interest and get them to hand over their cash

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Reviewing & adjusting

Our PPC management services are both proactive and reactive, so we can leverage real-time insights to maximise performance. There’s no place for hunches or assumptions here. Testing and data lead the way. As we gain more insight into what works best and gives you a greater ROI, we’ll allocate your marketing spend to have the biggest impact on your bottom line. Hear that clanging? It’s the gold filling your pockets.


Honesty and transparency – it’s in the Dark Horse DNA. We don’t manipulate data to make ourselves look good or fool you with vanity metrics. We report each month on what matters, aligning our insights with your goals, so you know exactly how we’re helping you reach your KPIs.

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Death to the crooks, blaggards and charlatans that make false promises and never deliver. Down with mediocre. It’s time to work with the PPC management agency you deserve.

Talk to us

A free PPC audit

Not fully convinced you need our PPC management services? Let our team perform a free PPC audit and show you just how much opportunity you’re missing out on. No strings attached.

We’ll deep dive into your current PPC performance, reviewing everything from the quality of your copy to the effectiveness of your chosen ads to the use of your budget. Our audits are 100% manually reviewed by our experienced PPC managers, so you get first-hand benefit of their years of experience. What have you got to lose?

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Dark Horse, a PPC management agency

A PPC management agency. A Google Premier Partner. A team of PPC experts. It’s where we started and it’s where we still dominate now. Our PPC management services go unmatched.

  • 60+ years of experience – Strategic thinkers with more than 60 years of combined experience, our PPC experts know how to make a difference where it counts: your bottom line
  • A Google Premier Partner – This is us, which means our agency is in the top 3% in the UK. We couldn’t be prouder. We know we know our onions, and we’re glad Google knows that too
  • Useful insights – We don’t sugar coat things. We tell you exactly what’s preventing your ads from attracting the right clicks and help you build a strategy that aligns with your goals
  • No smoke, no mirrors – We have one goal: making you money. That’s why we keep you informed every step of the way, so you have completely visibility on what we’re doing, what’s working and where improvements can be made
  • Award-winning PPC management services – and by ‘award’, we mean our reward is lining your pockets with oodles of cash
  • We’re nice people – We don’t like working with knobs, and we reckon you don’t either. Be nice to us and you’ll find kind, hardworking people who care about delivering great results for you

It’s the Dark Horse difference.

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