Head of AI Search
Alex has worked in SEO and AI Search for over ten years and is now Head of AI Search at Dark Horse.
Alex has spent ten years in search, eight of them agency side, with the last four focused on all things AI search. He started out in Manchester with First Found and Embryo Digital, then moved to Madrid to run international accounts for brands including Mapfre and RIA at Internet República. Alongside that he built and later sold a portfolio of four affiliate websites for six figures.
He then led SEO and GEO at MCM in London, before moving to Dubai, first as SEO and GEO Lead at Cosmopole and then as SEO and AI Search Director at Assembly Global, where he looked after 30 plus clients across six pods and turned the agency’s AI search offering into a productised service.
Alex joined Dark Horse in 2026 as Head of AI Search. He leads AI search strategy across the client base, builds the audit frameworks and tooling behind it, and trains internal teams and clients so brands get found, cited and recommended inside AI answer engines.
He also speaks Spanish and Portuguese fluently and is currently learning Italian.
Other things we do
Paid Social
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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SEO Service
The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC Service
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.