Deputy Head of PPC
Josh has 13 years’ PPC experience and combines agency and client-side expertise with a data-led approach. Â
Josh has been working in PPC for 13 years, with experience spanning both agency and client-side roles. He has worked with brands including Cardfactory, Funky Pigeon, Getting Personal, Hallmark Hotels and Hays Recruitment, most recently leading PPC and SEO at Cardfactory.
Josh’s background combines hands-on PPC expertise with a strong commercial and analytical approach. He specialises in PPC strategy and optimisation, ecommerce, data analysis, conversion tracking, automation and improving marketing efficiency through technology and AI-assisted workflows.
His experience includes managing and developing digital marketing teams, improving account performance and building reporting and automation solutions.
Josh joined Dark Horse in 2026 and is Deputy Head of PPC, helping to lead the team and support the delivery of high-performing PPC strategies for clients.
Qualifications
- BA (Hons) Marketing (2:1), University of Derby
Other things we do
Paid Social
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
Learn More
SEO Service
The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC Service
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.