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Senior PPC Executive

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With over 3 years of experience in PPC, Katy is an expert in driving strong results across a multitude of lead gen clients.

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Katy started her PPC career at McCann, joining as a Junior Executive before progressing to Senior Executive. During her time there, she worked with a wide range of lead gen clients, from new-build housing developers to Premier League football clubs. She built and optimised high-performing campaigns that delivered strong conversion rates while maintaining efficient CPAs.

Ready for a new challenge, Katy joined Dark Horse in 2026 as a Senior PPC Executive, where she manages campaign development, optimisations and reporting. She brings a sharp performance mindset and a love for finding growth opportunities through data-led strategy.

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