What is Digital PR? In short, DPR. In long, Digital Public Relations. In even longer, well that’s what the rest of this article is about.
Digital PR is one of the three pillars of SEO, and according to Mr. Google himself, the most important of the three. Instead of polishing up your shit-hot site, the Digital PR team will go out and plaster your brand in authoritative, relevant and high-traffic sites. Your target audience will be swarming to your site from all directions.
Why is Digital PR important?
Digital PR does it all. We can improve your brand awareness, boost your organic traffic and most importantly, get people to buy what you’re slinging.
You might be eyeing up your competitor’s pages and wondering what they are doing that you aren’t. You’ve got all the keywords and your site speed is running better than your bowels in a Taco Bell bathroom yet you’re still not on the first page. What are they doing that you aren’t? The answer is likely Digital PR.
Digital PR is used to build links and authority to a site to rank higher in Google, knocking competitors off of their perch, leaving them bloody and broken. It combines traditional PR’s notion of building relationships with the media and your audience with the more SEO-driven metrics of SERPS. A great Digital PR specialist will be constantly boosting both. You’ll see impressions, traffic and conversions increasing all the time when you’ve got a great Digital PR strategy in place.
What are the benefits of Digital PR?
Don’t worry, I’ve stopped getting all preachy about why you need Digital PR and will start talking about why you should care. Listen up, because here’s how you start making those sales.
Build domain authority from top-tier publications
Link building can be done by anybody with an internet connection and poor moral character. Acquiring coverage from national publications takes creativity, strategic thinking and being likeable.
Over the years, I’ve been in damn near every major UK publication. This coverage significantly boosted the authority of the client’s site and sent so much traffic their way that I thought we’d end up with a gridlock. We didn’t, because our Technical SEO team knows what they’re doing.
Now, if you search for our clients, you’ll see their site, obviously, but the other positions would be filled with these top-tier publications.
Become an industry expert
You might be one of those LinkedIn “influencers” that calls yourself an industry expert for no good reason. However, with Digital PR, we can give you as much ammunition as you need to gloat all over social media about your expertise. After all, who is going to argue with you when you’re featured in Forbes, The Financial Times or The Telegraph?
A true Digital PR specialist won’t just get you featured in these prestige publications but will position you in the trade magazines and consumer titles that represent your industry.
Drive traffic to your site
Inbound links do two things, they boost your visibility across the web and they act as seals of approval from those sites.
It’s obvious how the first point works. Monkey sees, monkey clicks and monkey is now spending money on your site. For this to work, you need to acquire links on these targeted, high-authority sites.
The other involves behind-the-scenes Google wizardry. We don’t know all of the SERPS actual ranking factors, but we do know that links from high authority sites will boost your website’s rank. Get enough of these and you’ll be sitting pretty on the top spot, taking all those clicks for yourself.
Digital PR is one of the best, if not the best way to establish your brand across the internet. You’ll get more eyes on your brand, more clicks on your website and more sales in the long term.