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Darkest truths before the dawn

A digital audit to make you money

We’ve seen some truly horrific PPC, SEO and Paid Social digital audits in our time. Vanity metrics, fake bottom lines and marketing jargon to hide shocking results; hack agencies churn them out to veil their lack of knowledge. We bet you’re tired of that. We’re tired of that too.

We know what it’s like to be deceived and lied to, kept down by agencies that never deliver and leave you wallowing in the dark. Full of empty promises. We became the change we wanted to see. Honest, transparent and goal-led, our digital marketing audits give you tangible and useful insights into the state of your digital marketing. We explain our process and tell you where your gaps and opportunities lie. The opportunity to grow from 7 to 8 figures.

Comprehensive, objective and strategy focused audits that conquer your nightmares to win you audiences and success. You’ll never look at SEM marketing the same way again.

What is a digital audit

A digital marketing audit assesses how effective your current media channels and campaigns are. Like a football manager watching last week’s game to choose the next formation, your digital audit should be the first step in developing your marketing strategy, using historical data to understand where your strengths and opportunities lie. And if it’s not working, sack the gaffer.

For SEO purposes, a digital marketing audit is a ruthless examination of a company’s current digital marketing efforts. It identifies areas of improvement and growth in key buzzword areas such as digital strategy. It helps heads of marketing and company owners assess current digital performance across the board – Organic SEO, PPC, social media, website, the whole kit and caboodle.

Ours provide a no-holds-barred recommendations for increasing online visibility, engagement and conversions. It delves into the dark underbelly of the current market scenario and competition, and fine-tunes the existing strategy to gain an upper hand and crush the competition.


A forensic analysis of your online marketing

After probing through your marketing channels, our precision digital audit will tell you what your user experience, organic performance and content quality is like – and, most importantly, where you’re haemorrhaging money – to ensure you’re hitting the right spot on the big G. Sometimes small changes make big bucks and other times you’ll need to patch errors that could be sinking your strategy. Whatever you’re missing, our digital marketing audit will flag it. The results may shock and sting at first, but it’ll feel oh so good when you’re riding high. The plaster needs to be ripped off.

Keep your competition closer

If we say “competition” to you, we’re willing to bet there’s one geezer in particular that comes to mind. Picture taking them down. Feels good, doesn’t it? The only way to outperform your competition is to get to the bottom of why you’re not beating them now.

We analyse where your biggest competitors’ strengths and weaknesses lie, building a plan to bridge those gaps, capitalise on those weak spots and steal their customers. Death by a thousand surgical cuts. Like those paper ones on the webby bit between thumb and finger. Smarts. That celebratory dinner tastes all the sweeter when seasoned with the tears of your rivals.

Digital marketing is a fight for rankings, attention and conversion. The only way to come out on top is to know your competition vs. you, on the playing field. Our digital audits give you an insight into where your PPC, Paid Social and SEO strengths and weaknesses are, how you compare against your biggest rivals, and how to take them down. Business is war without bullets.

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A digital marketing audit from Dark Horse

If your digital strategy isn’t working, we’ll tell you. But we’ll also tell you how to fix it. By contrast, if you are the unicorn that we can’t help, we’ll tell you. Our full digital marketing audit includes:

  • SEO insights, covering Tech SEO, Content Marketing and Digital PR
  • PPC analysis and recommendations
  • Paid Social consultation
  • Keyword analysis and competitor positioning
  • Evidence-based plan and timescales
  • Comprehensive, custom-tailored reporting

If you just want our advice on one channel, we can help there too:


PPC digital audit

Nearly every PPC account we audit has considerable errors and missed opportunities. It’s damning and preventable. Freelance PPC consultants can’t compete with the big boys. The popular, large scale agencies have too many clients to care about your results the way they should – they’ll charge £600 per month and treat you like a skidmark in their calendar.

We see too many piss-poor PPC campaigns, wasting money on expensive clicks that deliver no ROAS, when you could be using data to steal oodles of cash from your competition. The skill comes with experience. Poor strategies can be easily rectified with brains, expertise, time and the right team behind you.


Paid Social audit

All the metrics point to success, but your paid social campaign is missing one thing: conversions. We scoff at ad campaigns that don’t make you rich. Until Paid Social brings in audiences with intent to buy and convert, it’s not a campaign; it’s a junior playing with your social media accounts.

Dark Horse Paid Social audits make sense of the chaos, leaving you with actionable information to fire your turd digital agency. We don’t sugar coat. Our Paid Social experts will give you blunt advice to build a stronghold of a campaign. Our transparency allows you to make smart, impactful decisions that will make your bank manager smile.


SEO Audit

Digital marketing agencies out there throw SEO keywords and vanity metrics around and call it your SEO marketing audit. You deserve to know about every error, gap and missed opportunities that your website is hiding.

We don’t just tell you how to fix meta tags and we don’t bully you into accepting MoM organic traffic as the only metric. We analyse, research and highlight where you are and where you should be in Organic Search. Then, we set you up with a real strategy that makes conversions happen. This is not an SEO marketing audit per se – it’s a commercial SEO document you can take to the bank as collateral. Make the right impressions.

Ready to be the chill on the back of your competitors’ necks? Our Dark Horse marketing teams are the complete package, providing insight across PPC, Paid Social and SEO to give your competition sleepless night. Ready to see our ruthless strategy?

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We're not for everyone.

Why work with Dark Horse?

We get on best with companies who want results and understand that empirical data informs winning decisions not your gut instinct on colour palettes. We don’t intend to offend but we will be direct in our recommendations if that’s what it takes to fill your pockets.

Industry experts – We only hire the best. The smarter we work, the more money we make you. We have client relationships spanning years. That’s not down to business patter and fancy lunches, it’s down to the cold hard cash we are handing them.

No poppycock – You have full visibility in what we do, and we tell you how it is, warts and all. We don’t hide behind well-constructed industry excuses; we just deal with it. We work to what matters to you and that’s £££ on your bottom line.

Award-winning – Just kidding, that would be a ridiculous reason to choose a digital marketing agency. Business awards cost £3000 for a table of 10. This is also called sponsorship.

Personality – The unquantifiable bit. You don’t want to work with agencies that offer mediocre service and poor communication. We’ve seen this and become that change. We work hard and won’t rest until we win this for you

Get a free digital marketing audit

For digital channels to work and bring tangible results, you need a specialist team of PPC, Paid Social and SEO experts with dedicated members for each discipline. Our agency combines data, science and marketing art to make digital audits, strategies and commercial results happen.

If you want to make money but don’t know how to maximise your strength online, shoot us an email or give us a bell and let our collective put together a free digital audit that will shake you to the core.

Your website is hugely important. It’s an investment. Frankly, it’s nearly everything for ecommerce or service based business. You can influence the success of the site by implementing changes based on our recommendations. Big and small changes that have incremental returns will add up to being significant. Protect your investment.

Avoid performance drops. Avoid your competition winning. Start making the necessary changes today with a digital marketing audit – don’t throw any money away.



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