Aspirations of
greatness

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Globis Europe’s challenge

Globis are Japan’s largest business school, delivering MBA programs and corporate training as well as investing in startups worldwide.

Their goal is to spread ‘kokorozashi’ to the world; the long-term aspiration to find one’s own mission in life.

Globis were experiencing a serious lack of brand awareness in Europe, and approached Dark Horse for SEO support in sharing their mission and reaching as many people as possible.

Dark Horse conducted a full and forensic audit, and so Chief Marketing Officer and Chief Operating Officer for Globis Europe, Sven van Stickel, said in a statement, “while most SEO firms we looked at appeared very similar, Dark Horse had something different and intriguing that made us want to explore further.”

Challenge accepted.

Show your

working

Dark Horse mobilised their own three schools of SEO for maximum impact.

Content lead a forensic gap analysis leading to optimisations for targeted keywords across the homepage and pages promoting Globis’s MBA offerings.

Meanwhile, the 100+ point Technical audit had identified and removed duplicate and thin content from the website, and vastly improved the homepage’s page speed.

Finally, Digital PR outreach secured Globis media coverage in SME Today and New Business Mag.

Sven van Stickel is on the record as saying, “[Dark Horse] are down-to-earth, knowledgeable, and clearly passionate about their work. Meeting them in person reinforced their commitment and pride in solving their clients’ issues.”

“The goals we set out to achieve with Dark Horse were accomplished. They provided technical SEO expertise, revamped our website, and made significant improvements, not only with technical SEO tweaks but also with content and user interface enhancements.

They also worked on backlinks and PR, promoting topics like kokorozashi and securing collaborations with other platforms to spread our name. They did a fantastic job, both with our website and external exposure”

Chief Operating Officer and Chief Marketing Officer, Globis Europe

Top
of the class

From Dark Horse intervention, Globis Europe saw an 813% increase in organic conversions over a three month period, and a 391% increase in organic sessions to pages optimised by Dark Horse. There was also a 30% increase in non-brand impressions and a 43% increase in non-brand clicks.

The insights and knowledge Globis Europe gained from Dark Horse were also so successful that they were shared with their wider international team as well.

SEO

813%

increase in organic conversions

391%

increase in organic sessions

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