Digital Audit
There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
Piece by ickle piece individually wrapped in powerpoint slides.
Tech SEO
Javier blends technical SEO expertise with automation and AI to solve complex issues and push performance further.
Javier is a Technical SEO Specialist with deep experience across WordPress, Shopify, and Magento platforms. Before joining Dark Horse in 2022, he led technical SEO efforts at Add People, supporting a large portfolio of clients across diverse sectors. There, he delivered comprehensive audits, tackled indexation and performance issues, and worked closely with account teams to ensure seamless implementation.
At Dark Horse, Javier plays a key role in scaling SEO output for ecommerce and lead-gen websites, specialising in Core Web Vitals, crawl budget optimisation, canonical strategies, structured data, and internal linking. Known for his clarity and precision, he translates complex technical challenges into actionable solutions for both developers and stakeholders.
He also brings a creative approach to automation and AI, constantly testing new methods to improve efficiency across SEO workflows. From generating alt text and categorising large datasets to enhancing audit processes, Javier seeks solutions where none yet exist—anticipating how technical SEO will evolve.
He is currently deepening his specialism in AI-led SEO automation, with a focus on scalable impact and innovative thinking.
Qualifications
- Google Analytics Certification – GA4 (Google, 2022)
- Digital Marketing Nanodegree (Udacity, 2019)
- Full Stack Web Development Certification (freeCodeCamp, 2018–2019)
- SEO & Web Analytics Courses (UNED, 2018–2019)
- Digital Transformation & E-Commerce Courses (Google ActÃvate, 2018)
- PHP Developer Programme (Fundación Telefónica, 2018)
Selected as one of 20 participants nationwide for Telefónica’s Digital Transformation Bootcamp (O2 – in the UK)
Other things we do
Paid Social
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.
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SEO Service
The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC Service
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.