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How do I get ideas for SEO content?


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Emma Stretton
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You want to create SEO content ideas for your website, and reach the page-one holy grail on Google. Coming up with a fresh SEO strategy and engaging content ideas can be daunting. Even SEO experts sometimes need a leg up to create decent content quickly. But rest assured, there are some simple shortcuts you can take that don’t involve hours of brainstorming and staring at a blank screen. Read on to find out the fastest and most effective ways you can generate SEO content ideas that will dominate the SERPs.

Keyword research 

Keywords are always the first port of call for SEO content. Tools like Google Keyword Planner or SEMrush help you to discover popular keywords and phrases related to your industry. When you delve into the key terms people are searching for you get a clear idea of the kind of content you need to create for your users. Keywords with high search volume and low competition may be more likely to rank well in search engine results, but don’t ignore zero volume keywords too. These more niche keywords can give you some really good content ideas for SEO blog titles, and guide you towards some really original content. You can always weave higher volume keywords into the content to shore up your efforts.  

Competitor analysis

There’s nothing wrong with taking a look at what your competitors are doing. Mooch through their content and see if there are any topics or formats that seem to be resonating with their audience. Run the URLs through tools such as AHrefs to see how these pages are performing and then use this information to inspire your own content strategy. Obviously, you’ll need to put your own spin on things when you actually write your content. Intellectual property theft isn’t a ranking factor. 

Question time

A pretty simple way to generate SEO content ideas is to think about the questions your target audience may have. By creating content that provides answers you organically produce are helpful, non-spammy content, which Google loves. It is the digital age after all, so there’s plenty of tools online that can give you ideas on topics people would be interested in for your content. AlsoAsked and AnswerThePublic are free online tools that tell you what questions users are asking around any given topic. You can also use platforms like Quora or Reddit to see what questions people are asking about your industry, or simply have a look at the ‘People Also Ask’ section on a Google search. Use this information to create blog posts, service pages or FAQs with content that your audience is actually interested in reading. 

Industry trends

Keep an eye on what’s happening in your industry. Current events and trending topics can give you SEO content ideas that help to position your website as a valuable resource with its finger on the pulse. Being reactive to the latest news can set you apart as having experience, expertise and authority within your sector which, in turn, demonstrates your trustworthiness to the serps. Improving your site’s E-E-A-T can help to boost its visibility, and if you throw some internal links into your content you’re on your way to winning the SEO lottery. 

Customer feedback

Listen to what your customers are saying about your products or services. Are there any common pain points or areas of confusion that you could address in your content? Google reviews and social media are good places to find customer feedback. Do some keyword research around those topics and you should end up with some solid ideas for SEO content. By addressing customer needs and any issues, you’ll increase your E-E-A-T efforts and build trust with your audience.

Existing content

Auditing, updating and re-energising existing content is a super quick way to create SEO content. Analyse how your existing content is performing and see if improvements can be made to help it rank better. Think about repurposing popular content too. Turn a blog into an infographic or divide it into chunks that can be used for social media posts. Link these back to the original content to get traffic coming back to your site. Additionally, looking at what has been doing well in the SERPs will show you the kind of content your audience is engaging with. You can then do further keyword research on these areas and look at the questions users are asking about that topic.


Coming up with SEO content ideas needn’t be overwhelming. In short, do your keyword research, analyse your competitors, take heed of customer feedback and stay abreast of industry trends. These are straightforward and fast ways to get ideas for SEO content that resonates with your audience and drives traffic to your website. Sprinkle some E-E-A-T in there and focus on writing helpful content that is genuinely valuable to your audience. Regularly measure your content against any KPIs to see what is and isn’t working, and you’ll start to recognise the kind of content you need to create so ideation gets easier each time. 

Of course, the fastest way to create SEO content is to get someone else to do it for you. For any kind of SEO, be it ecommerce, local, international or the techy stuff, get in touch with Dark Horse.  


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