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How to do Etsy SEO


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Emma Stretton
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If you’re looking for Etsy SEO tips then we’re guessing you want to grow your online store. There are currently around 7 million active sellers on Etsy, so doing whatever you can to stand out is essential. Etsy SEO, or search engine optimisation is one such way to go about it. Optimising your listings with the right keywords and phrases can help you to increase your visibility in search results and get more customers through your virtual front door. Here are some tips from our team on how to do Etsy SEO effectively:

1. Keywords


SEO in Etsy, in fact in all ecommerce SEO endeavours, starts with keyword research. Use tools like Ahrefs and SEMrush, which both have free account options, to find relevant keywords that potential customers might be using to search for products like yours. Read about how Etsy search works to understand how the right keywords help with query matching.

2. Titles and descriptions


Once you have identified your target keywords, use them in your listing titles and descriptions. Use a few variations, including both short and long tail keywords so it sounds natural and not forced. This will help search engines like Google and Etsy’s internal search algorithm rank your listings higher for those keywords.

3. Tags


Tags are a pretty important element of Etsy SEO. Include relevant keywords in your tags to help your listings show up in Etsy’s search results for those terms. You get 13 tags in total so use them wisely and don’t use misspelt keywords. People might well spell things incorrectly but Etsy’s search engine sorts it so you don’t need to allow for any dodgy spellings. 

4. Listing details


Good SEO in Etsy means being diligent and thorough with your listings. The more complete the information, the higher the chance your product will be prioritised in search. Be sure to fill out all relevant details, for example: 

  • Materials 
  • Size
  • Shipping information
  • Any USPs

5. High-quality images


Bit of a no brainer but high-quality images not only attract customers but also improve your Etsy SEO. Use clear, well-lit photos that showcase your products in the best possible light and take them from multiple angles so customers can see exactly what they’re getting. One of the often overlooked Etsy SEO tips is to add alt text to your images as well, which is another chance to use more keywords.  

6. Updates


Don’t rest on your laurels when it comes to Etsy SEO. Keeping your listings fresh and up to date stops your shop stagnating and improves visibility. Keyword fluctuations could mean you need to swap a few things around every now and then. Monitor your listings and if you notice any dips then it might be time for a refresh to keep things relevant.

Ecommerce SEO from Dark Horse

SEO for Etsy needn’t be a minefield. Stick to these simple Etsy SEO tips as a jumping off point. As you get more confident, you can start to experiment more. Consistently optimising your Etsy listings for search engines can improve your shop’s visibility and attract more customers. SEO is an ongoing process, so be sure to monitor your results and adjust your strategy as and when to stay ahead of the competition. 


If you’ve taken the leap to your own website and want to get us on board with your Magento, Shopify or any other ecommerce SEO platform, send us a signal and we’ll get your products front and centre of your customers.

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