Grate results

Cheshire Cheese decided to join forces with Dark Horse. And Dark Horse was systematic in its approach, making sure that the strategy was clearly laid out with a forensic approach to achieve the results needed.

We tested against multiple prospecting and retargeting audiences including interest, lookalike, social engagers, and web visitors as well as introducing new Advantage Shopping Campaigns. We also made creative recommendations; diversifying ad formats and messaging whilst prioritising showcases featuring hampers and gift set products on offer.

Following the introduction of the Advantage Shopping Campaigns in particular, performance across the account significantly improved because the strategy allowed machine learning algorithms to target those most likely to convert.

Although Dark Horse tested multiple interest audiences, the targeting options were actually quite limited in relation to the Cheshire Cheese Company brand due to their very specific product offering, a challenge that Dark Horse rose to regardless.

Despite this limitation, the Advantage Shopping Campaigns proved very efficient and the shift in focus towards hampers and gift sets resonated well with audiences, resulting in a 169% increase in clickthrough rate to the Cheshire Cheese website in the first 3 months of working with Dark Horse (despite it being “out of season” for the brand at the time) vs. the 3 months prior.