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Putting it in fifth gear

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Electric Ride on Cars (EROC) is the UK’s leading electric ride on cars specialist developing high-quality products that are interesting for kids, and also enjoyable. It came to Dark Horse because the previous agency generated a suboptimal performance. EROC wanted to grow and it knew that better results could be achieved, specifically through Paid Social and PPC. Dark Horse needed to get stuck under the bonnet.

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Revving the engine

After an initial, forensic audit within Paid Social, which searched every nook and cranny, we determined where the issues lay and what needed to change. We knew we could meet the goals that EROC wanted to achieve. We started by testing new prospecting audiences, segmenting and tailoring retargeting activity to match intent. This was done in conjunction with optimising budgets according to performance.

As a result of these actions, we were able to increase campaign efficiency – resulting in a 91% decrease, year on year, in cost per acquisition (CPA) within the first quarter of activity. We also tested new ad formats whilst enhancing creatives and copy with purchase motivators, such as the products’ safety features, free delivery and how fun the product is. This occurred alongside the additional trust-building activities through highlighting positive product reviews.

From the PPC point of view, when the website transitioned to GA4 in July, it encountered significant tracking issues, resulting in a complete halt in site analytics. We worked with EROC to implement direct Google Ads tracking as a workaround solution until GA4 was resolved, allowing us to regain revenue. We approach everything with a granular shopping strategy segmenting out all the different sections of the website for optimal budget performance. Additionally, we placed a strong emphasis on audience segmentation and experimentation with channels like YouTube.

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Into cruise control

The changes we made in Paid Social saw optimisations subsequently lead to a 9x increase in return on ad spend (ROAS). Which then led to a 21x increase in revenue.

ROAS: 0.94 to 8.81
Revenue: 21x increase
CPA: £199.07 to £18.54

In addition, PPC revenue accounted for 60% of the overall site revenue.

YoY overall site revenue increased by 27%.

The Return on Ad Spend (ROAS) for PPC stood at 20.27x.

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increase in ROAS


increase in revenue


decrease in CPA

New Care

New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based. In terms of business-to-consumer lead gen, New Care, in the majority of cases, wasn't directly targeting its benefactors of the home, but often relatives of them. Dark Horse developed its strategy considering both the website to create a strong foundation and content to drive intent-based traffic. It was time to get started, it was time for Dark Horse to get forensic.

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Growth in keywords

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There is no room for mediocrity in the future. We will forensically retire your incumbent agency. Piece by ickle piece individually wrapped in powerpoint slides.

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Paid Social

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PPC Service

PPC results to make you cry tears of joy. PPC results to make your competition cry. Period. Make a Martini out of them.

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