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Element’s Challenge

Element games is a wargaming and miniatures ecommerce site. As an online store, they rely heavily on PPC for monthly sales. PPC is used by Element Games to get ahead of its competition, specifically for product launches as the effects of SEO would be too slow for short-term launches.

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Setting out the regiment

Dark Horse has worked with Element Games for a number of years and were previously working on a 10x ROAS. Due to lower margins, Element Games needed to increase this to a 12x ROAS minimum. Dark Horse needed to level up its strategy, again, to meet the client’s needs. Also, in the first half of 2023, Element Games were uneasy about the move across to GA4 tracking, however, Dark Horse helped it make the switch and implemented strong tracking.

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Winning the war

PPC for Element Games has been a game changer across the years. The campaigns contribute to a third of its monthly site revenue and enables Element Games to get ahead of the competition, especially for its new product launches.

Dark Horse has been continually improving the performance of Element Games since they first joined – meaning Element Games has never turned back to its previous agency.

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increase in ROAS YOY


44% in PPC revenue


decrease in ad spend YOY

Avenue 85

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions. Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.

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Increase in revenue

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