Dark Horse wanted to hit the goal fast. To defy the traditional industry timescales. We don’t drag this out for the sake of a contract. Following a methodical approach, Dark Horse executed its strategy. A complete restructure to the account was the first step. We began by giving each brand its own optimised shopping, search and DSA campaign. Campaigns were split by product type to optimise bids for its own type and price point, then enhanced with dynamic automated ROAS-based bidding.
The next consideration was the budget, these were altered to favour high performing campaigns which would maximise returns. In addition, new responsive ads were added to search campaigns, key sections were also set up for bid adjustments. Dark Horse made sure that all account settings were checked and updated, nothing was left to chance. Changes were systematic.
Everything Dark Horse did was communicated to the client. Through regular catch-up sessions, performance and tactics were shared and proactive ideas discussed. A conversion rate optimisation review also took place on the website along with sales and promotional advice. Dark Horse was thorough. No avenue left unexplored.
