Runway ready
Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions.
Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.
Dark Horse wanted to hit the goal fast. To defy the traditional industry timescales. We don’t drag this out for the sake of a contract. Following a methodical approach, Dark Horse executed its strategy. A complete restructure to the account was the first step. We began by giving each brand its own optimised shopping, search and DSA campaign. Campaigns were split by product type to optimise bids for its own type and price point, then enhanced with dynamic automated ROAS-based bidding.
The next consideration was the budget, these were altered to favour high performing campaigns which would maximise returns. In addition, new responsive ads were added to search campaigns, key sections were also set up for bid adjustments. Dark Horse made sure that all account settings were checked and updated, nothing was left to chance. Changes were systematic.
Everything Dark Horse did was communicated to the client. Through regular catch-up sessions, performance and tactics were shared and proactive ideas discussed. A conversion rate optimisation review also took place on the website along with sales and promotional advice. Dark Horse was thorough. No avenue left unexplored.
Dark Horse revolutionised the account for Avenue85, showing them the bright road ahead. The website moved from making an average PPC revenue per month of £2K to £89K. Conversion numbers increased to 11,824% compared to the previous 10-month period and the revenue increased by a solid 16,056%.
Dark Horse doesn’t do PPC management. It does PPC dominance. We made sure we met Avenue85’s goals, maximising revenue whilst achieving 6.2x ROAS and a 15% cost of sale. Avenue85 is now confidently expanding its number of brands, increasing scope and volume.
Dark Horse has opened new roads for Avenue85 – enabling portfolio diversification of product types and digital marketing sources such as social media and SEO; confident that they aren’t being led down a dead end. Dark Horse delivers on promises – our reputation precedes us.
11824%
increase in conversions
16056%
increase in revenue
6.2x
ROAS achieved
Rhino Safety is a leading safety consultancy group. Rhino came to Dark Horse with a challenge of increasing current search visibility and conversions. Dark Horse was eager to deliver. Firstly, it conducted an audit to see where the issues lay and then developed strategy. This helped to communicate to Rhino Safety what the plan of action was and develop strong lines of communication. Challenge accepted.
156%
Increase in organic sessions
There is no room for mediocrity in the future. We will forensically retire your incumbent agency.
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PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
