Ink Splatter
Background Texture

Avenue 85

Banner Rip
Banner Sub Image

Avenue 85’s Challenge

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions.

Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.

Background Texture

More than just a hole in the pocket

Dark Horse wanted to hit the goal fast. To defy the traditional industry timescales. We don’t drag this out for the sake of a contract. Following a methodical approach, Dark Horse executed its strategy. A complete restructure to the account was the first step. We began by giving each brand its own optimised shopping, search and DSA campaign. Campaigns were split by product type to optimise bids for its own type and price point, then enhanced with dynamic automated ROAS-based bidding.

The next consideration was the budget, these were altered to favour high performing campaigns which would maximise returns. In addition, new responsive ads were added to search campaigns, key sections were also set up for bid adjustments. Dark Horse made sure that all account settings were checked and updated, nothing was left to chance. Changes were systematic.

Everything Dark Horse did was communicated to the client. Through regular catch-up sessions, performance and tactics were shared and proactive ideas discussed. A conversion rate optimisation review also took place on the website along with sales and promotional advice. Dark Horse was thorough. No avenue left unexplored.

Background Texture

Looking Sharp

Dark Horse revolutionised the account for Avenue85, showing them the bright road ahead. The website moved from making an average PPC revenue per month of £2K to £89K. Conversion numbers increased to 11,824% compared to the previous 10-month period and the revenue increased by a solid 16,056%.

Dark Horse doesn’t do PPC management. It does PPC dominance. We made sure we met Avenue85’s goals, maximising revenue whilst achieving 6.2x ROAS and a 15% cost of sale. Avenue85 is now confidently expanding its number of brands, increasing scope and volume.

Background Texture

Dressed to the nines

Dark Horse has opened new roads for Avenue85 – enabling portfolio diversification of product types and digital marketing sources such as social media and SEO; confident that they aren’t being led down a dead end. Dark Horse delivers on promises – our reputation precedes us.

Background Texture


increase in conversions


increase in revenue


ROAS achieved

Rhino Safety

Rhino Safety is a leading safety consultancy group. Rhino came to Dark Horse with a challenge of increasing current search visibility and conversions. Dark Horse was eager to deliver. Firstly, it conducted an audit to see where the issues lay and then developed strategy. This helped to communicate to Rhino Safety what the plan of action was and develop strong lines of communication. Challenge accepted.

Learn More
Rhino Safetythumbnail


Increase in organic sessions

Other things we do


Digital Audit

There is no room for mediocrity in the future. We will forensically retire your incumbent agency. Piece by ickle piece individually wrapped in powerpoint slides.

Learn More

Paid Social

They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirsty Allsop as PM.

Learn More
seo manchester

SEO Service

The only thing you will get from page 3 is going blind. Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"

Learn More

PPC Service

PPC results to make you cry tears of joy. PPC results to make your competition cry. Period. Make a Martini out of them.

Learn More