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Happy campers

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Scouting the way

Khyam has more than 30 years of UK camping innovation; it sells tents, awnings and accessories. It had worked with other agencies without getting the results it knew it deserved. After seeing the findings of the Dark Horse forensic audit, Khyam signed up in March and wanted a 5x ROAS once the season started. Knowing that the summer was Khyam’s best season, Dark Horse wasted no time in getting stuck in.

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Setting up camp

Having already audited the account, Dark Horse knew that Khyam’s set up was very basic. It only had one brand campaign, one shopping campaign and one Performance Max campaign set up across all its products. This meant that Dark Horse needed to segment campaigns based on the website structure; allowing each product category to have its own campaign. Firstly, new Performance Max campaigns were created. In order to make feed improvements Dark Horse needed to create a new Shoptimised account and CSS feed as Khyam didn’t previously have this and it was needed to boost performance.

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Canvas delight

For Khyam, June-September was the best performing time and Dark Horse had to get the account in order quickly to maximise delivering revenue. Alongside the Khyam summer and end of season sales, Dark Horse achieved an increasing revenue month on month. There was an increase of 338% in July alone, compared to the year before.

Instead of hitting 5x ROAS, Dark Horse beat the target delivering 6x ROAS.

Dark Horse hasn’t stopped there. Keen to continue to help grow Khyam, it has already started planning strategies with Khyam, looking to build further on this year. First up, starting in January rather than quarter two and making sure Khyam’s bottomline continues to boom.

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338%

increase in revenue

6x

ROAS achieved

Avenue 85

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions. Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.

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16,056%

Increase in revenue