Lovett: Care Worth Talking About
Lovett provides care across 28 homes in England and Wales, with a mission to create communities where people can live well, feel supported and continue to thrive.
As part of its wider digital strategy, Lovett wanted to strengthen its organic search performance, increasing visibility in traditional search while also building the kind of authority that matters as search evolves into AI Overviews and other emerging discovery platforms.
Dark Horse’s Digital PR team developed a strategy around data-led stories that were genuinely relevant to Lovett and its audience.
Every campaign idea had to pass three tests:
The result was a pipeline of campaigns designed to earn authoritative coverage while supporting Lovett’s wider organic visibility.
The first campaign, UK’s Best Accessible Walks, analysed popular walking routes across the UK to identify those most suitable for wheelchair users and people living with limited mobility.
The campaign combined useful information with a subject closely aligned to Lovett’s audience and secured 40 pieces of media coverage with an average Domain Rating of 68
Coverage appeared across publications including the Manchester Evening News, Bristol Post, Newcastle Chronicle and Nottingham Post.
Building on that success, Dark Horse developed the Twilight Years Index.
The campaign analysed 37 different measures affecting quality of life in later years to identify the best places in England to grow older.
This generated 35 further media placements with an average Domain Rating of 71
Coverage included the BBC, Liverpool Echo and London Standard.
Enabled by relevant stories, robust research and writing content journalists actually wanted to publish.
Across the two campaigns, Dark Horse secured:
And coverage across some of the UK’s most recognisable national and regional media outlets.
More importantly, the strategy gave Lovett a repeatable approach to Digital PR.
By combining strong data with subjects relevant to later life, accessibility and care, Dark Horse created a consistent pipeline of stories capable of earning authoritative media coverage and strengthening Lovett’s presence across an increasingly competitive search landscape.
75
pieces of media coverage secured
68+
Average Domain Rating
New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based. It was time to get started, it was time for Dark Horse to get forensic.
85%
Growth in keywords
They haven’t got mortgages so why not take their savings instead of Netflix. Paid Social so startlingly revolutionary that it could make Gen Z vote Tory with Kirstie Allsopp as PM.
Learn More
The only thing you will get from page 3 is going blind.
Law professional, Tracey 23, from Skegness says "No sales below my favourite position - number 1 of course!"
PPC results to make you cry tears of joy.
PPC results to make your competition cry. Period. Make a Martini out of them.
Get in touch with us
There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.
