1/03/2024
Alt text, also known as alternative text or alt tags, refers to the text description that is added to an image on a website. This alternative text is used by screen readers to provide information about the image for visually impaired individuals. But does alt text have any…
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29/01/2024
In today’s digital world, online reviews play a significant role in determining the success of businesses. With the rise of search engine optimisation (SEO) and the increasing importance of online presence, it’s crucial for businesses to understand the impact that Google reviews can…
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29/01/2024
If you’ve ever visited a website and found a Frequently Asked Questions (FAQ) page, you might have wondered why it’s there. Is it just a way for the company to provide quick answers to common questions? Or does it serve a purpose beyond that? Most of the time…
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29/01/2024
Writing a SEO blog is a bit of an art form, kind of like poetry. Ok, not quite like poetry but anyone who has ever had to write a haiku, squeezing 17 syllables into five lines, will attest that an SEO blog has…
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25/01/2024
Search Engine Optimisation (SEO) is constantly evolving, and it’s essential for digital marketers to stay ahead of the game. As we head into 2024, setting key performance indicators (KPIs) for your SEO efforts becomes even more crucial. These KPIs will help you measure the success…
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25/01/2024
Internal linking plays a crucial role in search engine optimisation (SEO). It is a practice that involves linking one page of your website to another page within the same website. While external links from other websites are essential for improving the credibility and…
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25/01/2024
Another day, another surprise update to Google’s suite of SEO tools that absolutely no-one asked for. Google recently made a significant change by removing the Mobile Usability Reports from its Search Console. Why you may ask?…
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20/12/2023
The knee-jerk SEO answer to whether zero volume keywords are worth targeting is usually NO. Seems sound. Keywords that have no recorded data of being searched by users online surely can’t be of any benefit to your SEO strategy – or can they?…
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20/12/2023
What is Digital PR? In short, DPR. In long, Digital Public Relations. In even longer, well that’s what the rest of this article is about. Digital PR is one of the three pillars of SEO, and according to…
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