20/07/2026
About the author Anna Smith is an SEO Lead at Dark Horse. She has four years’ experience in SEO, specialising in taking brands to hitherto unreached heights in the…
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26/01/2026
The dizzying pace of innovation over the last few years has forced us all to scrutinise how using AI fits into our moral compass. Can’t relate? It’s time to take a long, hard look at yourself. There’s currently no one guiding set of principles for navigating…
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18/11/2025
Think you know SEO? Think again. At Dark Horse we know our stuff, and we want to help the underdogs get ahead of the game. That’s why we’ve compiled this SEO glossary of terms to help all the Dark…
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20/10/2025
Organic search is an ever-evolving marketing channel. However, in recent years, SEOs have coined more and more terms to describe the current state of search. Makes ‘em feel special. The newest kids on the block this year are “GEO” and “AEO”, and everyone is getting their knickers in…
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18/07/2024
You’re typing away; you’ve searched ‘how to create reciprocal link’ or something to that effect. You’re inundated with information, most of it utter waffle or jargon when all you want is clarity and answers. Well, the Dark Horse collective are here…
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18/07/2024
Content marketing has become an indispensable SEO strategy for businesses looking to build brand authority, engage with their audience, and drive conversions. However, as businesses grow, so does the demand for content. This is where content…
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18/07/2024
In the fast-paced world of digital marketing, the buzzwords are endless. SEO, core web vitals, EEAT – it can feel like you’re swimming in a sea of acronyms. But fear not, we’re here to demystify these terms and explain how they…
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18/07/2024
Link Velocity is a crucial piece of the SEO puzzle. Miss this piece out, and the whole thing won’t make much sense. Anyone who’s worth their salt will stress the importance of link velocity, but, what is it and why is…
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11/07/2024
In the world of search engine optimisation (SEO), there are various techniques and strategies that website owners use to improve their rankings on search engine results pages (SERPs). One such technique is cloaking, which has drawn both attention and controversy in…
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