Digital PR Manager
Adele kicked off her digital marketing journey as an SEO copywriter, back in the Wild West days of exact-match keywords and when “penguin” was just a cute bird in a tuxedo. Since then, she’s leveled up through both agency and in-house roles, mastering everything from technical SEO wizardry to crafting content that gets read (and ranked).
Her obsession with backlinks began at Myprotein, the supplement brand behemoth, where she flexed her creative muscles (not just from protein shakes) as Digital PR Manager—whipping up data-fueled campaigns that got journalists talking and Google listening.
She boomeranged back to agency life as a PR Strategist at Journey Further, before landing her dream gig as Digital PR Manager at Dark Horse in January 2024. Here, she uses her triple-threat SEO skill set to head up the digital PR offering for various SEO clients across a range of industries.
When she’s not wrangling media lists or dabbling in data, Adele runs a vegan food and lifestyle blog where she can openly get on her soapbox about ethics and sustainable living. “Typical snowflake millennial,” we hear you say, but her blog’s been mentioned in the likes of The Independent and Vegan Food & Lifestyle magazine, so it must be doing something right?
Content by Adele
24/02/2025
Dark Horse has a new set of hands on the reins. Starting 2025, John Keating has been unceremoniously booted into the position of CEO and founder where he can work on the ‘vision’ of the agency at a safe distance. Alan Reeves has taken…
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18/07/2024
You’re typing away; you’ve searched ‘how to create reciprocal link’ or something to that effect. You’re inundated with information, most of it utter waffle or jargon when all you want is clarity and answers. Well, the Dark Horse collective are here…
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18/07/2024
Link Velocity is a crucial piece of the SEO puzzle. Miss this piece out, and the whole thing won’t make much sense. Anyone who’s worth their salt will stress the importance of link velocity, but, what is it and why is…
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