Make a killing on page 1
Our forensic SEO audit service examines your site’s organic performance with a fine-tooth comb. We uncover what’s not working and why, and hunt down where your traffic and rankings have gone. Probably to your competition. This is where we show you how to reclaim what’s rightfully yours.
Our SEO team makes you visible across Google and LLMs, helps users who are ready to convert find your site, and shows you how to knead your prospects into dough. The cold, hard kind.
We’ve seen our fair share of shoddy SEO audits. We know what it’s like to be deceived and lied to, too often deserted by agencies that kept us in the dark. Not here.
We conduct honest, forensic SEO audits to make you visible and add some extra zeroes to your bank balance. Purge the rubbish, create measurable changes, and leave your competition sleeping with one eye open.
Trad search engine visibility is no longer enough. This is the time of GEO. Our audits help you get seen in AI Overviews and LLMs. Appear everywhere. Stay two steps ahead. Make your competition watch their back.
Getting Google to notice you is going to take more than a few meta description re-writes. Our meticulous SEO audit unearths the opportunities that will take you more than a couple of spots up the SERPs.
Uncover how big your slice of the pie really is. We analyse how much SERP real estate you already own to give you a clear idea of where to focus. Size matters. Ding dong.
We learn from other sites’ mistakes so you don’t have to. We understand the true nature of online competition and have effective, creative ways of overtaking your competition’s lead. Results or die.
404: excuses not found. Site speed, core web vitals, schema markup and redirect errors are dishwater dull, so leave it to us to highlight in the Technical SEO audit. We uncover the underlying tech issues holding you back.
Google sends in its mobile crawlers first, so you need to meet their expectations. We ensure your site’s mobile usability ticks every box. No penalties in sight.
Our Content auditing shines a light on keyword gaps, uncovers new content opportunities, and implements linking strategies to make your content work harder. Great rankings aren’t born that way – they need to be nurtured.
A Digital PR audit finds opportunities to build out your backlink profile and site authority with links and coverage from relevant, high DR sites, expert commentary, and proactive campaigns.
Export to PDF = Red Flag
We don’t cut corners. Our forensic SEO audit process examines every nook and cranny of your website. We invest time in research, analysis and evaluation to identify the impactful changes that will keep raking the cash in, years down the line. An SEO audit is not what a Neil Patel tool delivers.
Here’s how our SEO audit process works:
We’re not for everyone. Our SEO audits uncover harsh truths, so all we ask is that you’re prepared to take that shot with a pinch of salt and a bite of lime. On the flip side, if it all looks right as rain, we’ll be sure to tell you.
SEO is a fight for rankings, attention and conversion. The only way to come out on top is to know your strengths and weaknesses, how you compare against your biggest rivals and what to do next so you do come out on top.
An SEO audit is only the start. Come under Dark Horse protection for revenue-driving SEO focused on delivering nothing but ROI.
Get your site architecture autopsied. We fix the technical issues holding your brand back.
Our experienced wordsmiths craft optimised content that builds trust, is actually helpful, and gets your users to part with their cash. E-E-A-T the competition.
Take it off-page with Digital PR tactics designed to build valuable links and boost your site authority without a single “sweetie, darling” uttered.
If you have to enter your site’s URL on a so-called SEO audit page, you’re going to get an automated, downloadable PDF within about 3 minutes that’s only suitable for wiping your arse. Zero merit, zero skill and full of half truths that will do nothing for you. ‘Fixing’ their recommendations will have <1% impact on your SEO results. Don’t waste your time. Put your SEO audit in the hands of real experts instead.
Henry Smith – Head of SEO
Over ten years’ experience, in house and at agencies, make Henry a safe pair of hands to be in.
Leader of the pack
Victoria Roscow – Deputy Head of SEO
From Yellow Pages Websites to Dark Horse. One of the team who’s seen it all.
The word is whatever
she says it is
Alana Claxton – SEO Lead
Has worked on household names; she’ll help make you one.
She's already on it.
Izzy Till – SEO Manager
Revered internally for her attention to detail and get-shit-done approach. A formidable adversary.
Makes us better.
Bree Shemilt – SEO Content Executive
Has worked across niches including home & garden, insurance, medical supplies, robotic automation, online courses, and more. Seven years’ experience and you pick up a thing or two.
Write all the time.
Kate Glynn – Senior Content Manager
Takes a closer look at your content than you might like. Don’t be scared – you’ll be better off for it.
Wordle, write, books, repeat.
Matt Davies – SEO Manager
Matt has two decades of experience behind him. He specialises in the difficult intersection of technical infrastructure and content strategy, having solved complex problems for clients in FinTech, luxury retail, the arts and more. Nothing he’s not seen.
The industry term is 'shit hot'.
RicRichard Burton – SEO Manager
13 years’ experience. Unlucky for some. When Richard’s auditing your account, it’s only your competition who should be watching the cracks in the pavement.
He finds the problems you can't even see.
New Care Homes is a business centred around expertly designed, high-specification care homes. New Care wanted to increase its search visibility in specific geographical locations. It came to us with the aim to increase conversions and search reach near to where its care homes were based. It was time to get started, it was time for Dark Horse to get forensic.
85%
Growth in keywords
The SEO landscape is fast moving. But so are we. From the moment we get access to the information we need, we aim to deliver the SEO audit within 7 business days. Expect us.
It takes time because it’s excellent.
What have you got to lose? You’ll benefit from an SEO audit if:
Provide access to your Google Analytics and Google Search Console, and we’ll take a look. If we think your current agency is doing a decent job, we’ll tell you. We won’t even grit our teeth. That’s integrity.
SEO never sleeps. Every day your rankings shift, quietly slipping away when you’re not looking. Review your SEO performance daily, and schedule a full SEO audit every six months…whether that’s with your current agency or an outsider they never saw coming.
Nothing. Nada. Niente. Nichts. Нічого. শূন্য. They say there’s no such thing as a free lunch. But there is such thing as a free SEO audit.
SEO is a fight for rankings, attention and conversion. The only way to come out on top is to know your strengths and weaknesses, how you compare against your biggest rivals, and what to do next. Still wondering if an SEO audit is worth it? Give your head a wobble.
Yes, we offer SEO auditing services for any site. Whatever the locale, language, infrastructure or CMS, our process works. Ecommerce, lead-gen, WordPress, Magento, Wix, Shopify, we’ve seen it all. The only blind spot we have is tosser industries that target vulnerability – we’re sorry, we don’t have the inclination to crack your websites.
We uncover the reality of your site’s performance to figure out who or what has stolen your traffic, rankings and organic visibility. We also talk you through the tactics we’ll use to reclaim it when you come under our protection. It’s time to take back what’s rightfully yours.
Experts in action
26/01/2026
The dizzying pace of innovation over the last few years has forced us all to scrutinise how using AI fits into our moral compass. Can’t relate? It’s time to take a long, hard look at yourself. There’s currently no one guiding set of principles for navigating…
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18/11/2025
Think you know SEO? Think again. At Dark Horse we know our stuff, and we want to help the underdogs get ahead of the game. That’s why we’ve compiled this SEO glossary of terms to help all the Dark…
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20/10/2025
Organic search is an ever-evolving marketing channel. However, in recent years, SEOs have coined more and more terms to describe the current state of search. Makes ‘em feel special. The newest kids on the block this year are “GEO” and “AEO”, and everyone is getting their knickers in…
viewWe’ve been there – tricked into paying for substandard SEO that did jack for our bottom line. That’s why we’ll never trick you into paying for our SEO audit services.
A Dark Horse SEO audit is completely free. No financial cost, no obligations. Don’t like our findings? You don’t have to listen. But you’d be daft not to.
There’s nothing to lose; except more traffic, rankings and visibility. Contact us to get the ball rolling on your free SEO audit.
No one buys from Page 2.
No one.
This is where it all begins
Get in touch with us
There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.
