25/01/2024
Internal linking plays a crucial role in search engine optimisation (SEO). It is a practice that involves linking one page of your website to another page within the same website. While external links from other websites are essential for improving the credibility and…
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25/01/2024
Another day, another surprise update to Google’s suite of SEO tools that absolutely no-one asked for. Google recently made a significant change by removing the Mobile Usability Reports from its Search Console. Why you may ask?…
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16/01/2024
We have an industry to burn It’s a bold mantra to kickstart the year, but if setting the industry ablaze were a simple task, you’d have achieved it by now. The past year may not have seen your…
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9/01/2024
The evolving landscape of Google Ads: what to expect in 2024 Google has been making substantial changes to its platform over recent years. From the removal of keyword match types and campaign variants to the introduction of new…
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9/01/2024
3/01/2024
Time is money and never has this been more pertinent than in the digital world where attention spans are short and competition is fierce. The opening seconds of your video content are crucial. A/B testing, so often overlooked by many media buyers, can provide invaluable insight when refining your hooks…
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20/12/2023
The knee-jerk SEO answer to whether zero volume keywords are worth targeting is usually NO. Seems sound. Keywords that have no recorded data of being searched by users online surely can’t be of any benefit to your SEO strategy – or can they?…
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20/12/2023
What is Digital PR? In short, DPR. In long, Digital Public Relations. In even longer, well that’s what the rest of this article is about. Digital PR is one of the three pillars of SEO, and according to…
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20/12/2023
AI in marketing utilises artificial intelligence technologies to improve marketing strategies and enhance customer experiences. With the vast amounts of data available in the digital landscape, AI marketing has become an effective tool for businesses to gain valuable insights, personalise content and target their audience effectively.
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