26/01/2026
The dizzying pace of innovation over the last few years has forced us all to scrutinise how using AI fits into our moral compass. Can’t relate? It’s time to take a long, hard look at yourself. There’s currently no one guiding set of principles for navigating…
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31/12/2025
The year has come and passed, the busiest time for many in Marketing. AI has once again reared its head, with Instagram exploring stronger solutions around AI content labelling and a dive into Google’s AI bidding mechanism showing it might not be in your best interests. Elsewhere, TikTok…
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28/11/2025
The season of spending is here, beginning with Black Friday and not ending, according to Snapchat, until the new year. Here’s the need-to-knows on how to get your brand seen in Q4 and beyond. Skip to: SEO Digital PR PPC Paid Social …
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27/11/2025
We’ve done the digging (not the bad kind) to uncover the best places in England to live if you want to build a career in the green energy sector. Spoiler: South Ribble came out on top, and Fenland… is barely worth discussing. Our team analysed data…
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18/11/2025
Think you know SEO? Think again. At Dark Horse we know our stuff, and we want to help the underdogs get ahead of the game. That’s why we’ve compiled this SEO glossary of terms to help all the Dark…
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31/10/2025
This month, Instagram and Meta introduced a paid, ad-free tier, a headline that might leave you thinking that’s it for Paid Social – but that’s not really the case. The debate of LLMs (both how to get in them and how useful their traffic is) rubbles on, with…
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20/10/2025
Organic search is an ever-evolving marketing channel. However, in recent years, SEOs have coined more and more terms to describe the current state of search. Makes ‘em feel special. The newest kids on the block this year are “GEO” and “AEO”, and everyone is getting their knickers in…
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7/10/2025
At Dark Horse, we’ve always backed the underdogs, the businesses, and the people who refuse to play it safe. And our latest research only proves what we’ve been saying: the fight for standout talent isn’t slowing down. It’s getting tougher, dirtier, and more…
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30/09/2025
The story of Tik-Tok’s US owners begins to reach its conclusion this month, and Google has been in the courts for several reasons in September. Plus, they’ve rolled out another algorithm update to get your heads around. Some of this is positive for marketers, but much adds to…
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