30/05/2025
We’ve absorbed all the marketing news from May, taken a scalpel and cut out only the stuff you need to know. Amid the AI generated noise there are updates you need to be in on, and our experts across SEO, DPR, PPC and Paid Social have sorted the…
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24/02/2025
Dark Horse has a new set of hands on the reins. Starting 2025, John Keating has been unceremoniously booted into the position of CEO and founder where he can work on the ‘vision’ of the agency at a safe distance. Alan Reeves has taken…
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18/07/2024
You’re typing away; you’ve searched ‘how to create reciprocal link’ or something to that effect. You’re inundated with information, most of it utter waffle or jargon when all you want is clarity and answers. Well, the Dark Horse collective are here…
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18/07/2024
Content marketing has become an indispensable SEO strategy for businesses looking to build brand authority, engage with their audience, and drive conversions. However, as businesses grow, so does the demand for content. This is where content…
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18/07/2024
In the fast-paced world of digital marketing, the buzzwords are endless. SEO, core web vitals, EEAT – it can feel like you’re swimming in a sea of acronyms. But fear not, we’re here to demystify these terms and explain how they…
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18/07/2024
Link Velocity is a crucial piece of the SEO puzzle. Miss this piece out, and the whole thing won’t make much sense. Anyone who’s worth their salt will stress the importance of link velocity, but, what is it and why is…
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18/07/2024
Content marketing is your golden ticket to engaging audiences, driving traffic, and building brand loyalty. Yet, too often we see a trail of destruction left behind as many attempt to create and market content they think looks good but ultimately, is a huge…
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11/07/2024
In the world of search engine optimisation (SEO), there are various techniques and strategies that website owners use to improve their rankings on search engine results pages (SERPs). One such technique is cloaking, which has drawn both attention and controversy in…
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11/07/2024
When it comes to PPC advertising, one term you often come across is a PPC landing page. But what exactly is a PPC landing page and why is it important for your ad campaigns? If your current search marketing agency can’t…
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