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Sliding to success

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Sliding to success

Buffalo 7 is a UK-based premium specialist PowerPoint presentation design agency. It exists to help the world’s best brands deliver incredible presentations. It transforms business facts, figures and values into a compelling and rich narrative that helps strengthen stakeholder relationships and increase client capital wealth.

This fantastic PowerPoint powerhouse agency wanted to know more about our video audit to see how its current campaigns were running and if any improvements could be made.

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A presentation like no other for Buffalo 7

The initial audit showed that its PPC campaigns were in decent shape. However, its previous link acquisition strategy wasn’t delivering a strong ROI and it realised the need to work with an expert agency to improve this.

At the time, Buffalo 7 weren’t actually looking for an agency but after our initial pitch it was quickly convinced that by partnering with Dark Horse it’d see an increase in ROI, and fast. We wanted to help Buffalo 7 cement the leader position in its field – we looked at its current strategy and decided that the way to quickly turn things around would be through SEO. Specifically, Digital PR.

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The strategy was to increase search engine visibility for Buffalo 7 through the acquisition of high-quality earned links. This means focusing on a data-driven digital PR campaign with on-site assets designed to be picked up and shared by top tier newspapers and technology journalists.

We needed to create a campaign which would be relevant to Buffalo 7’s presentation design focus, but also had story value for journalists. We knew that presenting had changed in a world impacted by the pandemic, we also saw discussion in the press around video calling. So, we were inspired to create a survey-driven story which explored video calling anxiety – asking if the UK was suffering from ‘Zoom Anxiety’, and if so, what were the biggest triggers?

In our journalist brief we included tips from Buffalo 7 around overcoming ‘Zoom Anxiety’ to give insight from an authority. The campaign was pitched to health, lifestyle and technology press.

And wouldn’t you know it, we smashed our client’s target!

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Incredible SEO transition

Digital PR outreach and content promotion took place over a week in early December. ‘Zoom Anxiety’ generated coverage and links all over the world, on sites new to the Buffalo 7 backlink profile. To date, the campaign has generated 226 backlinks for Buffalo 7. That’s an increase in expected results of 4220%!

Highlights include the followed linking coverage on the Metro (93 DA), all 8 TechRadar sites (92 DAs), all Yahoo sites (95 DAs) Gizmodo (93 DA) CNET (93) and SEMRush (87 DA) – the latter highlighting the campaign as being a great example of digital PR.

Looking at organic traffic, ‘Zoom Anxiety’ is now the 4th most linked page on the Buffalo 7 site. The piece continues to naturally generate links and can be promoted again over time, whenever the topic is relevant.

We have continued to work with the Buffalo 7’s team across Technical SEO, Content and more. We look forward to continuing to deliver tangible and actionable results for the team.

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No stress here

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226 Backlinks generated for Buffalo 7. That’s an increase in expected results of 4420%.


2 Backlinks on DA 70+ sites


linking coverage on the Metro, TechRadar, Yahoo, Gizmodo, CNET and SEMRush


an evergreen campaign that continues to pick up links to this day

Hollands Country Clothing Ltd. is a family-owned online retailer, specialising in outdoor and country clothing. From humble beginnings, since coming under Dark Horse's protection, Hollands has seen steady growth with their business and become a one-million-pound company! No longer a small marketplace, Hollands Country Clothing is now a leading online retailer. Hollands was hungry and ambitious to become a market leader in outdoor fashion and retail – just the type of client Dark Horse likes to work with.

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increase in revenue from around £100k to £1 million in revenue

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