13/10/2026
Launching a Digital PR campaign without a backlink audit is a bit like setting off on a road trip without checking the map. You’ll probably end up somewhere. It just might not be where you needed to go. Here at Dark Horse, every Digital PR strategy we build starts…
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30/09/2026
With the impact of Google Ads’ August update being felt, Google’s fourth spam update of the year underway and more job losses across Reach PLC, things haven’t been settled in September. Authentic and human-written content is still king though, with Google’s SAFE system aiming to seek and destroy AI spam,…
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21/09/2026
You’ve pitched your heart out. You’ve survived the grilling, the crossed arms, the “What’s your margin?” ambush. And now you’re standing in the middle of the Den with an offer on the table. Every instinct says take the money and get out of that carpeted lift as fast as possible.
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28/08/2026
In July, Google and Meta began forcing transparency on AI generated content. Now, Snapchat has stopped platforming content created entirely with AI, and the EU’s latest AI Act has forced Claude to add watermarks to content. Plus, with Google surfacing tools in AI Overviews, we explain how to create truly…
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24/08/2026
About the author Josh Haynes is a PPC expert with 13 years’ experience scaling volumes and profit for ecommerce and lead generation businesses. He has worked with multimillion-pound businesses and has …
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31/07/2026
June’s trends continue into July, with Google and Meta forcing transparency around AI generated content, and Qwoted saying it has banned hundreds of PR agencies, executives and ‘experts’ who use AI dishonestly. Google has rolled out new trust signals for its Open Knowledge Format, and Threads has rolled out parental…
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30/07/2026
You’re rushing to make a train, and suddenly, nature calls. Or you’ve spilled coffee on yourself between platform changes and need to freshen up. We’ve all been there. One way or another, station toilets are a pretty big part of any train journey, and could even make or break your…
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20/07/2026
About the author Anna Smith is an SEO Lead at Dark Horse. She has four years’ experience in SEO, specialising in taking brands to hitherto unreached heights in the…
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19/07/2026
About the author Adele is Dark Horse’s Digital PR Manager, with over a decade of experience in SEO, Content, and Digital PR. She has secured placement for clients in a plethora of industries, on sites including the Daily Mail, House Beautiful and This Is Money. In this article What…
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