31/10/2025
This month, Instagram and Meta introduced a paid, ad-free tier, a headline that might leave you thinking that’s it for Paid Social – but that’s not really the case. The debate of LLMs (both how to get in them and how useful their traffic is) rubbles on, with…
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20/10/2025
Organic search is an ever-evolving marketing channel. However, in recent years, SEOs have coined more and more terms to describe the current state of search. Makes ‘em feel special. The newest kids on the block this year are “GEO” and “AEO”, and everyone is getting their knickers in…
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7/10/2025
At Dark Horse, we’ve always backed the underdogs, the businesses, and the people who refuse to play it safe. And our latest research only proves what we’ve been saying: the fight for standout talent isn’t slowing down. It’s getting tougher, dirtier, and more…
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30/09/2025
The story of Tik-Tok’s US owners begins to reach its conclusion this month, and Google has been in the courts for several reasons in September. Plus, they’ve rolled out another algorithm update to get your heads around. Some of this is positive for marketers, but much adds to…
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29/08/2025
August saw developments in stories that began in July, with the impact of Amazon leaving Google Shopping continuing to be felt, as well as the fall out from job losses at Reach PLC. There are many new feature roll outs across Meta’s platforms, and Google has rolled out…
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19/08/2025
On 25th July 2025, the UK brought in age verifications for adult websites as part of the Online Safety Act. The move was designed to prevent people under 18 years old from viewing adult material online… that’s porn, to you and me. While admirable in…
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6/08/2025
That’s right, Merseyside claims the comedy crown, boasting 19.6 comedians per million people. That’s more than anywhere else in the UK. It’s not just a statistic, it’s a way of life. Merseyside has long been a hotbed of humour, where quick wit and sharper…
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1/08/2025
After the ripples of AI in June, Google’s new AI mode finally broke land in the UK in July. But perhaps this month’s biggest news did not come from the platforms or Google, but originated with a change in UK law: the Online Safety Act. The knock on…
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30/06/2025
In June, AI reached into every corner of search marketing, with changes across PPC and SEO for how and where AI is used when you search, or build campaigns. Plus there are shake ups across Meta platforms for ads and video, and Microsoft finally delivers its own Data…
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