30/07/2026
You’re rushing to make a train, and suddenly, nature calls. Or you’ve spilled coffee on yourself between platform changes and need to freshen up. We’ve all been there. One way or another, station toilets are a pretty big part of any train journey, and could even make or break your…
view
20/07/2026
About the author Anna Smith is an SEO Lead at Dark Horse. She has four years’ experience in SEO, specialising in taking brands to hitherto unreached heights in the…
view
19/07/2026
About the author Adele is Dark Horse’s Digital PR Manager, with over a decade of experience in SEO, Content, and Digital PR. She has secured placement for clients in a plethora of industries, on sites including the Daily Mail, House Beautiful and This Is Money. In this article What…
view
30/06/2026
June brings a big slam for AI generated content, as the latest Core Algorithm Update shakes things up. The UK’s Competition and Markets Authority has given websites the power to remove themselves from Google’s AI summaries in UK search results, and will make Google provide greater transparency around how rankings…
view
8/06/2026
Dark Horse runs on two fuels. The first, sticking up for the Davids. The second, caffeine – nature’s rocket fuel. It made sense for us to explore, in a world dominated by identical, corporate high-street chains serving burnt bean water in paper cups, where you would go for a proper…
view
29/05/2026
May saw Google Marketing Live 2026 take place, with many announcements off the back of it. Elsewhere, TikTok are following in the footsteps of Meta by offering a paid, ad-free option, and two of Switzerland’s finest watch brands stirred up a storm on the streets. And Google’s second core algorithm…
view
30/04/2026
Our headline today – it seems like for the best part of a year, Google has been incorrectly logging impressions. Oh dear. Elsewhere, they’re cracking down on spam reviews across Maps, and have sunsetted Dynamic Search Ads in favour of AI Max, a move we saw coming since 2025. Snapchat…
view
21/04/2026
Google has this morning announced changes to their Ads Scheduling budget pacing. At first it looks like little has changed. But look closer and you’ll find that without a tight leash on your budget, it would be easy for Google to sneakily spend more of your hard earned cash. Let’s…
view
31/03/2026
Two algorithm updates. A plethora of new automations in Google Ads. And Meta shuffling prices and metrics. It was all going on in March. In sub-9 mins, this is everything you need to know that changed the performance marketing landscape in the last month. SEO Digital PR…
viewGet in touch with us
There is no faith we betray. You ask us to bring wealth to you and destruction to your competition. Dark Horse accepts.
