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PPC agency Lancashire

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ppc agency lancashire

Google Premier Partner + over 60 years’ experience

Perpetual rain, industrial landscapes and a knack for finding humour in the mundane. This is the beauty of Lancashire. You know what’s not beautiful? Piss-poor PPC. We’ve seen the greedy sods who promise you the world. Only to fritter your money and squander your click-throughs. The blight on the PPC Lancashire landscape.

What a load of twod. We’re not interested in schmoozing you with words of fancy and pretty metrics that mean bugger-all. Making you money through PPC is what we do. We are the PPC agency Lancashire is worthy of.

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Ditch the ordinary in PPC Lancashire and emerge as the game-changer that leaves your competitors in the dust.

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What is PPC Lancashire?

PPC stands for Pay-Per-Click, which is an online advertising model used to drive traffic to websites. In PPC advertising, advertisers pay a fee each time their ad is clicked by a user. It is a way of buying visits to a website rather than attempting to earn those visits organically.

PPC advertising lets you display your ads prominently to your targeted audience, increasing the visibility of your brand and website, as well as the potential for attracting qualified leads or customers. It offers a level of control over the budget, ad targeting and campaign settings, allowing advertisers to optimise their advertising efforts for maximum results. Beltin’.

Proper PPC management Lancashire businesses can rely on requires vigilance. If you set and forget your campaigns, you should fire your agency. Or set your bank account on fire. Whichever tickles your fancy. We’re not about making you brassic, we want you to see the conversions rise high and the dollar signs roll in. We are the PPC agency Lancashire needs.

Immediate online visibility, precise audience targeting, measurable results, and the ability to adjust campaigns in real-time based on performance data. Whether you’re a smaller businesses a global giant, our PPC Agency Lancashire helps businesses of all sizes to increase brand awareness, drive website traffic, generate leads, and facilitate online sales.

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Google Display Ads

What are Display Ads? Display Advertising is a type of online advertising where ads are displayed on other websites that allow ad slots to be placed around its content. These visual advertisements take many forms, including banner, pop-up and interstitial ads, and are typically placed on websites that are relevant to the products or services being advertised. Think of them as billboards for the internet. Reach a wider audience, improve brand visibility and target specific demographics – now they’re PPC services Lancashire businesses really want.

Google Remarketing Ads

Retargeting Ads allow your business to show targeted ads to the users who visited your website and didn’t complete a conversion. Boo. Our PPC Lancashire experts hunt down those flakey would-be customers in their digital domains. YouTube, social media, Gmail – you name ‘em, we’ll find ‘em. With targeted ad copy, we lure them in and turn those browsers into customers. Conversions. Simples.

Google Shopping Ads

The management and optimisation of Google Shopping ads is a technical and creative process that can make you loads of coin…if you’ve got the right PPC agency Lancashire to set you up.

The beauty of Shopping ads is that they give users a rich visual experience with instant, relevant information available. Once they click through to your site, they are full of intent. The inevitable happens; their baskets swell up with products and your treasure chest is filled with their coins.

If you’re an ecommerce company and you’re not using Google Shopping Ads (or not using them correctly), then you need a PPC agency to show you the ropes. We know what makes shoppers tick and how to turn those impressions into clicks. Come into the shadows and find PPC services Lancashire businesses actually need.

Case study – Avenue85

Avenue85, an e-comms clothing company, had heard about Dark Horse’s reputation. It came to us to grow its site and reduce third-party platform reliance. It had heard that Dark Horse was forensic in its actions.

Avenue85 presented Dark Horse with a challenge; raise performance significantly to a minimum of 6x ROI, maximise revenue from 25 brands and achieve a cost of sales equal or better than Amazon. We accepted.

  • 11,824% increase in conversions
  • 12,056% increase in revenue
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Why choose Dark Horse for PPC Lancashire

This is the braggy bit. We have over 60 years of experience across our PPC Lancashire experts. That’s right. More than six-zero. We’ve been around the block, we’ve been mucked around and we know the red flags to look out for.

Don’t just take our word for it though – Google thinks so too. Our PPC services have been deemed so consistently good that Google has made us one of its Google Premier Partners (that’s reserved for the top 3% of companies in the UK). If that doesn’t show a PPC agency Lancashire can be proud of, we don’t know what does.

Dark Horse was born from being mistreated by a PPC management company. We were charged £650 for 1 change to one Ad group – to raise by 10p and back again. Two logins in that month. A combined time of less than 60 seconds. No research. Nothing. That’s bobbins.

In the words of Lancashire herself, we’re only interested in “a place where everyone is welcome”. We don’t care what your business is, how big or small, we only care about delivering PPC services Lancashire businesses can rely on and that, most importantly, actually get results.

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Case study – WildBounds

Case study – WildBounds
WildBounds had struggled in recent years to find the right partner to manage its PPC Search Campaigns. It needed someone with extreme competence and total diligence to take over and help climb to new heights. It was time to get our fingers dirty.

WildBounds had a clear idea of what it wanted from Google Search but only now in pairing with Dark Horse did it have the skills to start on the road to results. WildBounds and Dark Horse created a strategy and determined targets to ensure PPC was a profitable channel and built out to enable scaling.

  • 805% increase in revenue YoY
  • 76% increase in ROAS YoY
  • 536% increase in transactional volume

Leave the shoddy PPC of your past behind and start putting your competition to shame.

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Leave the shoddy PPC of your past behind and start putting your competition to shame.

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PPC Lancashire training course

We’re so bloody good at PPC we even wrote a course about it. We’ll hold out for applause…

Designed and delivered by our Head of PPC, Dave Karellen, we’ve taken all our knowledge and experience and distilled it into easily digestible modules to pass on the wisdom to you. (You’re welcome). These videos will get you comfortable with the Google suite, teach you the tips and tricks to raise your PPC knowledge so your Google Ads bring you the return you want, and money in your pocket.

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Know PPC, we do. Learn from our own PPC Yoda to find out how our PPC Lancashire services can make you the dark horse to be afraid of.

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Other things we do


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PPC results to make your competition cry. Period. Make a Martini out of them.

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