19/08/2025
On 25th July 2025, the UK brought in age verifications for adult websites as part of the Online Safety Act. The move was designed to prevent people under 18 years old from viewing adult material online… that’s porn, to you and me. While admirable in…
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6/08/2025
That’s right, Merseyside claims the comedy crown, boasting 19.6 comedians per million people. That’s more than anywhere else in the UK. It’s not just a statistic, it’s a way of life. Merseyside has long been a hotbed of humour, where quick wit and sharper…
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1/08/2025
After the ripples of AI in June, Google’s new AI mode finally broke land in the UK in July. But perhaps this month’s biggest news did not come from the platforms or Google, but originated with a change in UK law: the Online Safety Act. The knock on…
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30/06/2025
In June, AI reached into every corner of search marketing, with changes across PPC and SEO for how and where AI is used when you search, or build campaigns. Plus there are shake ups across Meta platforms for ads and video, and Microsoft finally delivers its own Data…
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30/05/2025
We’ve absorbed all the marketing news from May, taken a scalpel and cut out only the stuff you need to know. Amid the AI generated noise there are updates you need to be in on, and our experts across SEO, DPR, PPC and Paid Social have sorted the…
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24/02/2025
Dark Horse has a new set of hands on the reins. Starting 2025, John Keating has been unceremoniously booted into the position of CEO and founder where he can work on the ‘vision’ of the agency at a safe distance. Alan Reeves has taken…
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18/07/2024
You’re typing away; you’ve searched ‘how to create reciprocal link’ or something to that effect. You’re inundated with information, most of it utter waffle or jargon when all you want is clarity and answers. Well, the Dark Horse collective are here…
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18/07/2024
Content marketing has become an indispensable SEO strategy for businesses looking to build brand authority, engage with their audience, and drive conversions. However, as businesses grow, so does the demand for content. This is where content…
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18/07/2024
In the fast-paced world of digital marketing, the buzzwords are endless. SEO, core web vitals, EEAT – it can feel like you’re swimming in a sea of acronyms. But fear not, we’re here to demystify these terms and explain how they…
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