13/09/2023
It’s a very big thing, accountability, because ultimately whenever you take on any search marketing agency, you trust them with a huge amount of money. You need to be able to hold those agencies accountable to make sure they aren’t…
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9/09/2023
The mere exposure effect. The psychological phenomenon that is all about how the more we see things, the more we tend to like them. This is how advertisers really use remarketing methods to hone down on their audiences throughout PPC campaigns. The top 5 remarketing methods you should…
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3/09/2023
Is your PPC agency driving incremental growth or are they reporting easy wins? Let’s take a look at the red flags you should be looking out for, and what you can do to encourage new conversions, not just the ones you’d get anyway. Let’s be real; platforms are…
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30/08/2023
*This content was originally recorded in 2022* Today, we’re talking about the cookie consent configuration in 2022 and the wider scope of that, ie. privacy. We’ll also touch on preventing data loss by not jumping the gun.  …
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22/08/2023
The Shopify product cannibalisation issue is a classic one. You need to be getting ahead of it because it can negatively impact your SEO and no one wants negatively impacted SEO. …
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20/08/2023
Let’s be real. Digital PR can be pure chaos. You can do everything right and still lose. In this little guide we’ll talk about how you can take that situation and, with some persistence and a refusal to…
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17/08/2023
It’s almost like Black Friday happens every year, so we’re going to have to think about a Black Friday PPC strategy eventually. We’re here to share with you some of our top PPC tips…
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15/08/2023
Let’s dish on some of the most common issues that we find in prospects’ accounts when we carry out our free PPC audit. It’s the same problems we find again and again, so we’ll be focussing on those…
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3/08/2023
It might seem like a long way off right now (unless you’re reading this in October), but getting your Black Friday SEO in order is going to pay dividends when the time comes. And if you’re scrambling at the last minute…
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