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Unlocking SEO success for your online business: the Dark Horse approach


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Jon Hills
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Unlocking SEO success for your online business: the Dark Horse approach

In the vast landscape of the internet, where countless businesses vie for attention, the lifeline of online success often comes down to one crucial factor: SEO.

At Dark Horse, we understand the intricate dance required to get your company not just noticed but soaring high above the digital fold.

Pillar 1: technical SEO – building a solid foundation

Technical SEO serves as the backbone of your online presence. It involves meticulous examination of every aspect of your website, demanding a deep understanding of backend processes. Our team of tech experts excels in this domain, ensuring your website stands on a robust and technically sound foundation.

Pillar 2: content marketing – the heartbeat of your strategy

While technical SEO sets the stage, content marketing pumps life into your digital strategy. Beyond keyword identification, it’s about creating organic content that not only attracts but engages your audience. From blogs to category pages to product content, crafting compelling owned content is an art form that can be a game-changer when done right.

Pillar 3: Digital PR – nourishing your site

Digital PR is the nourishment your site craves in the eyes of Google. It’s about earning valuable content that enhances your site’s credibility. The volume and quality of links play a pivotal role, and our approach involves securing backlinks from high domain authority sites. Our team, consisting of former journalists and SEO experts, strategically places everything from news stories to online tools, generating traffic and fortifying your website’s backlink profile.


Doing SEO right isn’t just an investment; it’s a strategic move that pays dividends in the form of increased consumer engagement, clicks, and purchases from your site.

Talk to Dark Horse if you need help putting your website at the top of Google.

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